"Female purchasing power is recognized across numerous industries: beauty, household, retail – the list goes on. But when it comes to making car purchases, women are made to feel as if their money and buying power doesn’t matter as much as their male counterparts’. Despite perceptions that women aren’t into cars, aren’t car people, or simply don’t care – female car buyers are just as invested as men ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size
Market Breakdown
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Female Car Purchasing Process
What Women (Car Shoppers) Want
Female Vehicle Purchasing Involvement
Attitudes toward Current Vehicle
Female Brand Perceptions
Airing of the Female Vehicle Grievances
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Happening
Who to Watch
What’s Struggling
The Four Pillars of Female Automotive Loyalty
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Consumer
29th June 2020
Buying a new vehicle during the COVID-19 pandemic is low on the priority list for most consumers unless there is an absolute need. During times of financial crisis, consumers tend to prioritize vehicle maintenance and repairs over new purchases as a way to ensure vehicle reliability. Automakers have been quick ...
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Female car buyers have the same vehicle needs as men
