Dedicated Console Gaming - US - February 2020
Dedicated Console Gaming - US - February 2020

"2020 is a transition year between console generations, capped off by the releases of the PS5 and Xbox Series X at the end of the year. A volatile market will see huge interest from a dedicated console gaming audience looking for an upgraded (but still familiar) gaming experience from the brands and games that they are loyal to. New games and upgraded formats should propel interest in console gaming into ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size
Market Breakdown
The US Gamer: Who They Are and How They Play
Market Factors
Market Perspective

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Console Gamer Overview
Gaming Genres and Devices
Hardware Purchase Intent
Gaming Hardware Purchase Influencers
Next Generation Consoles
Gaming Accessories
Perceptions of Game Developers
Reasons to Try a New Game
Console Gaming Behaviors and Preferences
Attitudes toward Gaming and Consoles

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
PlayStation, Xbox and Nintendo
What’s Working
What’s Struggling
What to Watch

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Correspondence Analysis
Appendix – The Consumer