The Gig Economy - US - January 2020
The Gig Economy - US - January 2020

"Working multiple jobs to bring in extra income is nothing new – just ask a substitute schoolteacher, bartender, or photographer. But in today’s economy, the proliferation of multiple “unicorn” tech startups has changed the landscape of our on-demand society, offering more options not only as a consumer, but as a worker for apps like Uber or Postmates."

-Chris Shadle, Financial Services Analyst

This Report looks at the following areas:

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size
Market Factors
Trends Impacting the Gig Economy

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Gig Economy Brands
How People Work
Why Gig Work?
Employment Benefits
Attitudes toward Work

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Struggling
What’s New, What’s Next

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations