PC Gaming: Desktops and Laptops - US - January 2020
PC Gaming: Desktops and Laptops - US - January 2020

"From older casual gamers playing simple card games on their home computers to younger gamers investing in dedicated gaming hardware, the PC gaming audience encompasses a vast array of interests. A lack of brand loyalty, coupled with a desire to optimize the gaming experience, makes PC gamers an important audience to understand for all brands active in (and looking to enter) the gaming space."

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
The PC Market
The US Gamer: Who They Are and How They Play
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
PC Hardware Priorities
Gaming PC Purchase Intent
Gaming Hardware Purchase Influencers
Gaming Accessories
Gaming Genres and Devices
Reasons to Play a New Game
Perceptions of Game Developers
PC Gaming Behaviors and Preferences
Attitudes toward Gaming

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Gaming PCs: Types, Operating Systems and Brands
What’s Working
What’s Struggling
What to Watch

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Consumer
Appendix – Correspondence Analysis