Trending Flavors and Ingredients in Snacks - US - February 2020
Trending Flavors and Ingredients in Snacks - US - February 2020

"This Report examines flavor and ingredient trends in the salty snack category, taking a “now, near, next” approach to identify current and future product trends – all based on consumer data. Taking a deep dive into flavor innovation, brands leading innovation layered with consumer behavior and interests in flavor exploration, this Report is a roadmap in product development and marketing from “mainstream” to emerging, cutting-edge flavors."

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Landscape – What You Need to Know
State of the Market

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Snack Flavor Attitudes
Preferred Snack Flavor Families
Now: Primary Snack Flavors Consumed
Near: Snack Flavor Experience and Interest
Next: Snack Flavor Experience and Interest
Snack Flavors by the Mintel Food and Drink Consumer Segmentation

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Mintel Trend Drivers – Mapping the Catalyst of Change
Brand Landscape – What You Need to Know
Brand Landscape
Product Development: Now – Current Snack Flavor Trends
Product Development: Near – What to Watch for Tomorrow
Product Development: Next – What’s in the Pipeline

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Consumer
Appendix – The Market