What you need to know

Technology is rapidly advancing and changing society as we know it. Technology has had a tremendous impact on the way people work, socialize and get entertainment, and in myriad other ways as well. This increased adoption of technology into everyday life has molded attitudes toward technology; the majority of consumers are now optimistic about tech innovations and look forward to what the next developments will bring.

Brands that can understand how consumers view various technology devices and services throughout their lives can best place themselves in a position to connect with their audience and provide relevant marketing materials to increase engagement and sales.


This Report examines consumers’ perceptions of the role that technology plays in their daily lives, as well as its role in society.

Readers of this Report may also be interested in Mintel’s Attitudes toward Technology and the Digital World – US, November 2017 Report.

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