What you need to know
Gifting is changing and the reasons for doing so now run much broader than just traditional occasions. Gifting now includes more ‘mundane’ situations like going to someone’s house for dinner and treating oneself in both good times and bad. Preferences for the types of gifts given and desired are also evolving. Marketers must work harder to both keep up and bring consumers along. In this regard, companies have never been better positioned to connect with consumers as tech and digital platforms are making the gift purchasing process easier, while also putting more control in the hands of the gift receiver.
This Report looks at the occasions consumers buy gifts for, the types of gifts given, attitudes towards giving and receiving various gift types (including traditional, gift cards and experiential gifts), likelihood and motivations for self-gifting and attitudes towards wish lists and registries.
