What you need to know
Black perimeter-of-store shoppers are segmented into consumers who enjoy the convenience of prepared food and other innovation along the edges and those who simply want the best quality meal ingredients that are integral to their recipes. Price is a consideration for all, but food quality is just as important since perimeter-of-store foods are staples in their shopping basket.
Definition
The perimeter of the store, as defined for this Report, includes food categories typically found along the interior perimeter walls of supermarkets, grocery stores and most supercenters. All retail sales of the specified items are included, even though differences in store layout may mean that not all stores (particularly food retailers that are not traditional grocers) position these items along the store perimeter. The following segments are used in this Report:
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Fresh refrigerated meat, poultry and fish/seafood
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Fresh produce: Fresh fruits and vegetables, including bagged salads and pre-cut vegetables
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Milk, dairy, eggs: Fresh dairy and non-dairy milk, cream; butter; fresh eggs
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Bakery: In-store baked goods including breads/rolls and cakes/pies/desserts
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In-store deli/prepared foods: Deli meat and cheese and freshly prepared foods such as entrées, sandwiches, appetizers, salads, sides, trays, dips, desserts, soups and spread
Excluded from this Report are the following:
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Frozen meats and processed meats, meat products and meats included in processed food
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Frozen and canned produce
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Yogurt, margarine and other fats/oils
Findings in this Report can be supplemented by analysis presented in other Mintel Reports, such as Perimeter of the Store – US, September 2019, Black Food and Drink Shopper – US, December 2018, as well as other Reports from Mintel’s Food and Drink and Multicultural libraries.
