What you need to know
Irish consumers enjoy visiting events and festivals, with pop, dance and rave concerts the most popular type of music events. Food festivals also hold strong appeal and developing ‘food festival tours’ to take consumers on an itinerary of events that cover a range of different festivals will help promoters raise the profile of their events and enable consumers to learn more about the latest food trends across the island of Ireland. This would also likely be well received by overseas visitors who are looking for an authentic experience during their trip.
Issues covered in this Report
This Report examines the events sector of the Irish tourism industry. The term ‘events’ includes all types of concerts, festivals and shows taking place in Ireland, including:
Music
Food
Arts and theatre
Film
Countryside and traditional events
Family- and children-based events.
This Report excludes exhibitions, such as those taking place at museums for example and cultural attractions such as the Guinness Storehouse Museum. Furthermore, while spectator sports are examined within this Report, they are not included in market size information.
Although many events throughout Ireland are free of charge, the Market Size and Forecast section of this Report only considers fee-paying events such as music concerts and theatre festivals for example, to determine the value of the events industry in Ireland.
