Table of Contents
Executive summary
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- The market
- Consumer spending
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- Figure 1: Spain: Spending on clothing and footwear as % all consumer spending, 2013-19
- Sector size and forecast
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- Figure 2: Spain: Clothing and footwear specialists as % all spending on clothing and footwear, 2014-19
- Inflation
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- Figure 3: Spain: Consumer prices of clothing and footwear, annual % change, 2014-19
- Channels of distribution
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- Figure 4: Spain: Estimated distribution of consumer spending on clothing and footwear by channel, 2018
- Companies and brands
- Leading players
- Market shares
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- Figure 5: Spain: Leading clothing specialists, share of all clothing and footwear spending, 2018
- Online
- The consumer
- Where they shop for clothes
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- Figure 6: Spain: Channels used for buying clothes in the last 12 months, June 2019
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- Figure 7: Spain: Retailers used for buying clothing in the last 12 months, June 2019
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- Figure 8: Spain: Non-specialist stores used to shop for clothing, June 2019
- Attitudes to shopping for clothes
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- Figure 9: Spain: Attitudes to shopping for clothing, June 2019
- What we think
Issues and insights
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- Why have the clothing and footwear specialists seen their share of spending fall?
- The facts
- The implications
- What future for store-based clothing retailing?
- The facts
- The implications
The market – What you need to know
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- Clothing market worth €32.4 billion in 2018
- Clothing specialists run out of steam
- Inflation rising slowly
- Specialists take two-thirds of spending
Consumer spending
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- The economy
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- Figure 10: Spain: Consumer and retail confidence, 2017-19
- Clothing and footwear outperforming
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- Figure 11: Spain: Consumer spending on clothing and footwear (incl VAT), 2014-19
Sector size and forecast
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- Figure 12: Spain: Specialist clothing retailers, sales (excl VAT), 2014-19
- Figure 13: Spain: Specialist clothing retailers, forecast sales (excl VAT), 2020-24
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- Figure 14: Spain: Clothing and footwear specialists as % all spending on clothing and footwear, 2014-19
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Inflation
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- Figure 15: Spain: Consumer prices of clothing and footwear, annual % change, 2014-19 (July)
- Figure 16: Spain: Harmonised index of consumer prices, annual % change, January 2018 – August 2019
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Channels of distribution
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- Figure 17: Spain: Estimated distribution of consumer spending on clothing and footwear by channel, 2018
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Companies and brands – what you need to know
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- Consolidation
- But it’s not all bad news
- ECI the market leader
- Online growing
Leading players
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- Figure 18: Spain: Leading specialist clothing retailers, sales, 2016/17-2018/19
- Figure 19: Spain: Leading specialist clothing retailers, outlets, 2016/17 - 2018/19
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- Figure 20: Spain: Leading clothing specialist retailers, sales per outlet, 2016/17 - 2018/19
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Market shares
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- Figure 21: Spain: Leading specialist clothing retailers’ shares of all spending on clothing and footwear, 2016-18
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Online
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- Figure 22: Spain: Online purchases in the last 12 months, 2009-18
- Leading online retailers
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- Figure 23: Spain: Leading online clothing retailers, estimated sales, 2016-18
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The consumer – What you need to know
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- 46% shopped online for clothing
- Zara is the most popular specialist in Spain
- Mixed messages about fast fashion
- The importance of a pleasant shopping experience
- Sales generally positively viewed
Where they shop for clothes
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- 46% have shopped online for clothing
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- Figure 24: Spain: Channels used for buying clothes in the last 12 months, June 2019
- Online buying peaks at 25-44
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- Figure 25: Spain: Channels used for buying clothes in the last 12 months, by age group, June 2019
- Store-based specialists maintain their relevance in the market
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- Figure 26: Spain: Stores used to shop for clothing, combined nets, June 2019
- Clothing specialists
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- Figure 27: Spain: Specialist retailers used for buying clothing in the last 12 months, June 2019
- Customer profiles
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- Figure 28: Spain: Where they shop for clothing, by average age and household income, clothing specialists, June 2019
- Non-specialists
- El Corte Inglés dominant among non-specialists
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- Figure 29: Spain: Non-specialist stores used to shop for clothing, June 2019
- Small share of purchases in supermarkets and hypermarkets
Attitudes to shopping for clothes
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- Mixed messages about fast fashion
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- Figure 30: Spain: Selected attitudes to shopping for clothing, June 2019
- The importance of experience
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- Figure 31: Spain: Selected attitudes to shopping for clothing, June 2019
- Sales generally not off-putting
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- Figure 32: Spain: Selected attitudes to shopping for clothing, June 2019
- Attitudes by specialist retailer used
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- Figure 33: Spain: Attitudes to shopping for clothing, by where they shopped in the last 12 months: Specialists, June 2019
- Attitudes by non-specialist used
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- Figure 34: Spain: Attitudes to shopping for clothing, by where they shopped in the last 12 months: Non-specialists, June 2019
Appendix – Data sources, abbreviations and supporting information
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- Abbreviations
- Data sources
ASOS
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- What we think
- Getting tough on ‘serial returners’
- Bolstering CSR credentials with charity shop initiative
- Making shopping online for clothing easier
- Tailored experience for specific markets
- Becomes the latest fashion retailer to introduce its own homewares collection
- Company background
- Company performance
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- Figure 35: ASOS: group financial performance, 2013/14-2017/18
- Retail offering
C&A
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- What we think
- Making up for lost time online
- Partnering with other brands
- Changes in management
- C&A continues to focus on sustainability
- Company background
- Company performance
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- Figure 36: C&A: Group financial performance, 2013/14 – 2018/19
- Figure 37: C&A: Outlet data, 2013/14 – 2018/19
- Retail offering
El Corte Inglés
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- What we think
- New digital shopping solution and extended fulfilment options driving e-commerce
- Chasing Chinese customers
- Sfera Joven store refurbishment
- Focusing on own brands to boost margins
- Tapping into the cult of celebrity to push menswear
- Eco fashion
- Company background
- Company performance
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- Figure 38: El Corte Inglés: Retail division financial performance, 2017/18-2018/19
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- Figure 39: El Corte Inglés: Retail revenue by product, 2017/18-2018/19
- Figure 40: El Corte Inglés: Retail division outlet data, 2017/18-2018/19
- Retail offering
H&M Hennes & Mauritz
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- What we think
- Digital
- Store development
- Company background
- Company performance
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- Figure 41: H&M Hennes & Mauritz: group financial performance, 2013/14-2017/18
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- Figure 42: H&M Hennes & Mauritz: outlet data, 2013/14-2017/18
- Retail offering
Grupo Inditex
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- What we think
- Growth from a combination of online and offline channels
- Diversification and dedicated content on social channels
- Inditex’s new strategy focuses on sustainability
- Company background
- Company performance
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- Figure 43: Grupo Inditex: sales and outlets by format, 2018/19
- Figure 44: Grupo Inditex, performance by brand, 2017-19
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- Figure 45: Grupo Inditex: group financial performance, 2013/14-2018/19
- Figure 46: Grupo Inditex: outlet data, 2013/14-2018/19
- Retail offering
Kiabi
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- What we think
- Developing a dynamic in-store experience
- Expanded online reach and enhanced mobile shopping experience
- 100% eco-friendly fashion
- Company background
- Company performance
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- Figure 47: Kiabi: Estimated European financial performance, 2014-18
- Figure 48: Kiabi: Estimated European Outlet data, 2014-18
- Retail offering
Primark/Penneys
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- What we think
- European expansion continues
- Offline business model could hold back growth
- Greater focus on experience could point the way forward
- Growing sentiment against fast fashion is forcing change on the business
- Where now?
- Company background
- Company performance
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- Figure 49: Primark/Penneys: group financial performance, 2014/15-2018/19
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- Figure 50: Primark/Penneys: outlet data, 2014/15-2018/19
- Retail offering
Tendam Brands
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- What we think
- Robust multichannel infrastructure to support digital sales growth
- 24 million loyalty card members
- Considering launching an IPO in 2020
- Sustainable collections
- Company background
- Company performance
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- Figure 51: Tendam: Group financial performance, 2014/15-2018/19
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- Figure 52: Tendam: Outlet data, 2014/15-2018/19
- Retail offering
Zalando
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- What we think
- Selling more products, slower revenue growth
- Zalando continues to succeed by combining online and offline
- Zalando’s circular fashion joins the physical world
- Zalando expands beauty range to five new markets
- Average basket size is still decreasing
- Zalando Plus loyalty scheme expanded
- Zalando trials robots for customer orders
- Moving away from own brands
- What next?
- Company background
- Company performance
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- Figure 53: Zalando: group financial performance, 2013-18
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- Figure 54: Zalando: key metrics, 2016-H1 2019
- Retail offering
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