Table of Contents
Overview
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- What you need to know
- Products covered in this Report
Executive Summary
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- The market
- Growth remains stable
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- Figure 1: Best- and worst-case forecast of the spa, salon and in-store treatments market, 2014-24
- Companies and brands
- Innovation is focused on wellbeing
- Rising competition in the market
- The consumer
- More than half don’t have treatments
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- Figure 2: Treatments experienced in a spa, beauty/grooming salon or other treatment area in the last 12 months, July 2019
- Treatments are frequent
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- Figure 3: Beauty/grooming treatment frequency in the last 12 months, July 2019
- Traditional spas and salons remain popular
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- Figure 4: Locations visited for beauty/grooming treatments in the last 12 months, July 2019
- At-home treatments appeal to those looking for convenience
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- Figure 5: Interest in beauty/grooming treatment concepts, July 2019
- Attitudes towards beauty/grooming treatments
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- Figure 6: Attitudes towards beauty/grooming treatments, July 2019
- What we think
Issues and Insights
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- An opportunity to tap into the UK’s ageing population
- The facts
- The implications
- A rise in the number of service providers is cannibalising sales
- The facts
- The implications
- How treatment providers can protect themselves in uncertain times
- The facts
- The implications
The Market – What You Need to Know
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- The value of the market continues to rise…
- …but growth is set to slow
- Financial confidence is strong
- Social media is fuelling demand
- An ageing population is an opportunity
- Premium at-home treatments could subdue growth
Market Size and Forecast
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- Growth in the market is stable
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- Figure 7: UK retail value sales in the spa, salon and in-store treatments market, 2014-24
- Challenging times may lie ahead
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- Figure 8: Best- and worst-case forecast of the spa, salon and in-store treatments market, 2014-24
- Forecast methodology
Market Drivers
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- Rising wages bode well for household income
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- Figure 9: Real wage growth: average weekly earnings vs inflation, January 2016-June 2019
- Consumer confidence remains robust
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- Figure 10: Consumer attitudes towards their finances, January 2017-July 2019
- Beauty/grooming treatments are a low priority
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- Figure 11: How consumers spend their disposable income, August 2019
- Spas and salons could benefit from targeting a mature audience
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- Figure 12: Trends in the age structure of the UK population, 2016-26
- Social media is driving image consciousness
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- Figure 13: Type of content shared on social and media networks, March 2019
- Appearance is a driving force behind healthy lifestyle adoption
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- Figure 14: Incentives to lead a healthier lifestyle, August 2019
- Attitudes towards appearance are not impacted by age
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- Figure 15: Importance of appearance to over-55s, September 2018
- People continue to regularly visit hair salons
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- Figure 16: Beauty and grooming habits, June 2018 and June 2019
- Time-pressed adults want speed
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- Figure 17: Changes in time spent on beauty and grooming routines compared with 12 months ago, February 2019
- Premium tools and products could subdue demand
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- Figure 18: Usage of electrical facial treatment devices, by age, July 2018
The Consumer – What You Need to Know
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- Massages remain popular
- Treatment frequency is high
- In-store treatments are gaining momentum
- Convenience fuels interest in new types of treatments
- Wellness is a driving force
Treatments Experienced
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- Most don’t engage
- Massages remain popular
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- Figure 19: Treatments experienced in a spa, beauty/grooming salon or other treatment area in the last 12 months, July 2019
- Treatment usage is on the rise
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- Figure 20: Treatments experienced in a spa, beauty/grooming salon or other treatment area in the last 12 months, 2015-19
- Young men are taking an interest
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- Figure 21: Any treatments experienced in a spa, beauty/grooming salon or other treatment area in the last 12 months, by age and gender, July 2019
- Women more likely to mix it up
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- Figure 22: Repertoire of treatments experienced in a spa, beauty/grooming salon or other treatment area in the last 12 months, by gender, July 2019
Treatment Frequency
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- Treatments are routine
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- Figure 23: Beauty/grooming treatment frequency in the last 12 months, July 2019
- Men are regular treatment users
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- Figure 24: Beauty/grooming treatment frequency in the last 12 months, by gender, July 2019
Locations Visited
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- Expertise drives popularity of spas/salons
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- Figure 25: Locations visited for beauty/grooming treatments in the last 12 months, July 2019
- Opportunities for health clubs
- Young treatment users most likely to use retail stores
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- Figure 26: Locations visited for beauty/grooming treatments in the last 12 months, by age, July 2019
- Retailers could tap into the demand for on-demand treatments
- Department stores are popular with those having facial treatments
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- Figure 27: Treatments experienced in a spa, beauty/grooming salon or other treatment area in the last 12 months, by location used, July 2019
- Men shop around
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- Figure 28: Repertoire of locations visited for beauty/grooming treatments in the last 12 months, by gender, July 2019
Interest in Treatment Concepts
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- Strong demand for at-home services
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- Figure 29: Interest in beauty/grooming treatment concepts, July 2019
- Women want speedy treatments
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- Figure 30: Interest in beauty/grooming treatment concepts, by gender, July 2019
- Opportunity for at-home hair removal treatments
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- Figure 31: Treatments experienced in a spa, beauty/grooming salon or other treatment area in the last 12 months, by interest in treatment concepts, July 2019
- Gym/health club users want follow-up products
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- Figure 32: Locations visited for beauty/grooming treatments in the last 12 months, by interest in treatment concepts, July 2019
Attitudes towards Beauty and Grooming Treatments
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- Treatments boost wellbeing
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- Figure 33: Attitudes towards beauty/grooming treatments, July 2019
- Men think treatments are a short-term solution
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- Figure 34: Attitudes towards beauty/grooming treatments, by gender, July 2019
- Older adults are more sceptical
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- Figure 35: Attitudes towards beauty/grooming treatments, by age, July 2019
- Privacy concerns in the youth
Companies and Brands – What You Need to Know
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- An emphasis on inclusive treatments
- Wellness is a priority
- Experience is important
- A more competitive environment
Launch Activity and Innovation
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- On-demand services cater to busy adults
- Beautystack makes the treatment world more social
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- Figure 36: Beautystack app, 2019
- Inclusive services on the rise
- Salons target a wider audience with new treatments
- Facials become more personalised
- Spas diversify
- Insta-worthy salons become the norm
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- Figure 37: NAF! Salon, Glasgow UK, 2019
- Figure 38: 81 Rose Garden, Stoke on Trent UK, 2019
- A holistic approach
- Putting a spotlight on premium experiences
- Retailers up the ante on in-store treatments
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- Figure 39: Lush in-store treatment facilities, Liverpool, 2019
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
- Forecast methodology
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