What you need to know
The segments of skincare products for face and body have space to bring several innovations to the Brazilian market. Brands and companies should be aware of the needs of each skin type and age group, bearing in mind every detail of their products: ingredient, texture, format and packaging.
Definition
This is the first Report in Brazil that will talk specifically about ingredients and formats of skincare Brazilian consumers want. It includes facial and body care.
The consumer section includes the following products:
Body moisturizer
Facial sun care products
Facial moisturizer
Body sun care products
Hand/foot products
Facial cleanser
Facial exfoliator/scrub
Body oils
Body exfoliator/scrub
Facial mask/peel
Products designed for specific areas of the body (eg arms, abdomen)
The survey carried out for this Report was conducted by Lightspeed/Mintel with 1,500 internet users aged 16+ in July 2019 (see Methodology). Detailed demographics are in the Databook.