What you need to know

Alcohol delivery is on the rise. Companies are vying for their slice of the market through instant delivery (two hours or less), partnerships with non-CPG brands and category-specific offerings. Consumers want to explore new alcohol choices but need a hand finding where to start – creating an opportunity for online brands to step in. While consumers have interest in purchasing alcohol online, fees and state laws make it a complicated matter; however, new technology in the rapidly expanding ecommerce space will aid in turning passive browsing into active buying.


For the purposes of this Report, Mintel has used the following definitions:

  • Online alcohol delivery: alcohol purchases made online that are then delivered to a consumer’s home

  • Instant delivery: delivery to a home/business within two hours

  • Standard delivery: products delivered within five to seven days

  • Consumer confidence: economic indicator that measures the degree of optimism consumers feel about the overall state of the economy and their personal financial situation

  • Does not include:

  • Buy online, pick up in store

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