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Digital Trends (Hardware) - US - October 2019
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Digital Trends (Hardware) - US - October 2019
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Factors

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Digital Trends (Hardware) - US - October 2019
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Home and Personal Electronics Ownership
Home and Personal Electronics Purchase Intent
Top Activities for New Technology
5G Awareness and Knowledge
Attitudes toward Digital Hardware
Consumer Segmentation – Attitudes toward Digital Hardware

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Digital Trends (Hardware) - US - October 2019
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Working
What’s Struggling
What to Watch

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Digital Trends (Hardware) - US - October 2019
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Search

What you need to know

Consumers today are more reliant on various digital devices than ever before, both at home and on the go. Brands continue to innovate and bring new exciting products to market, and while the robust economy faces headwinds via trade wars, economic cycles and negative global indicators, there is healthy consumer appetite for a variety of household and personal tech devices. The number of devices and types of devices that consumers want and will ultimately purchase will vary dramatically based on the audience. Understanding consumers in the market will help marketers connect their brands with their target audience in today’s fragmented consumer landscape.

Definition

This Report tracks ownership of various home and personal electronic devices, intent to purchase, consumer interest in new tech and consumer attitudes toward digital hardware.

Hardware covered in this Report includes but is not limited to:

  • HD TVs (720 pixels, 1080 pixels)

  • 4K Ultra-HD TVs (2160 pixels)

  • 8K Ultra-HD TVs (4320 pixels)

  • Blu-ray/DVD players

  • Video game consoles

  • Smart speakers (eg Amazon Echo, Apple HomePod)

  • Streaming media players (eg Chromecast, Apple TV)

  • Sound bars (ie a wide, single-speaker system)

  • Home theater speaker systems

  • Smartphones

  • Laptop computers

  • Desktop computers

  • Tablets

  • Bluetooth speakers

  • Wireless headphones (ie covers the ear, eg Bose noise canceling)

  • Wireless earbuds (eg Apple AirPods, PowerBeats Pro)

  • Activity trackers (eg Fitbit)

  • Smartwatches (eg Apple Watch)

  • Convertible laptop/tablet hybrids (ie with foldaway or detachable keyboard)

  • Virtual reality headsets

Readers of this Report may also be interested in Digital Trends Consumer – US, April 2019 as well as Digital Trends Consumer – US, September 2018.

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