Mintel’s latest report into this dynamic industry analyses the continuing trend towards premium lines, boosted by rising disposable incomes and the long-hot summer of 2003. Lager still dominate the market with almost 69% of sales. Once dismissed as a “fad” from abroad it has now completely displaced traditional British ales and stouts.

Who are the key drinkers? Which customer groups have most potential for suppliers to the industry? Does the traditional image of younger lager drinkers vs older ale drinkers still exist?

Within the grocery retail sector Mintel analyses the impact of deep discounting across the whole market. Can these price strategies continue and what will be the impact on sales if these large discounts, especially on multipacks are stopped?

Everything you need to know about the UK beer market in one report.

Please note that Beer in the UK is published as part of the Beer in Europe title. Should you wish to order more than one market report from within title, please feel free to contact our Information Team to discuss potential multiple-purchase discounts.

Beer in the UK is also published as part of Mintel’s Market Intelligence Series.