Major Household Appliances - Canada - December 2019
Major Household Appliances - Canada - December 2019

"While much of the discussion around major household appliances revolves around smart technology, the reality is most remain interested in ‘the basics’. Namely, they want functional appliances, which is another way of saying that they do not break down often and ‘just work’. That said, younger adults who are more likely to purchase an appliance in the next year show greater interest in the ‘benefits’ that smart technology offers. Data ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market – What You Need to Know
Market Factors

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Ownership and Purchase Intent
Appliance Usage
Purchase Locations
Attitudes toward Appliances
Smart Appliances
Appliance Design

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Key Players – What You Need to Know
What We’re Seeing?
Challenges
What to Watch

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations