Canada Major Household Appliances Market Report 2019
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For the purposes of this report, Mintel has used the following definition in ascertaining stated consumer behaviour around major appliances in Canada.
Appliances asked about include:
Written by Joel Gregoire, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
While much of the discussion around major household appliances revolves around smart technology, the reality is most remain interested in ‘the basics’. Namely, they want functional appliances, which is another way of saying that they do not break down often and ‘just work’. That said, younger adults who are more likely to purchase an appliance in the next year show greater interest in the ‘benefits’ that smart technology offers. Joel Gregoire
Associate Director – Food & Drink
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