Table of Contents
Executive Summary
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- The market
- Facility expansion feeds revenue growth
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- Figure 1: Forecast of public leisure centre and swimming pool revenues, 2014-24
- Growth rates higher on the dry side
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- Figure 2: Leisure centre and swimming pool numbers, by type of facility, 2017-19
- Fitness facilities pay their way
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- Figure 3: Leisure centre and swimming pool revenues, by segment, 2016-18
- Policy focus can improve leisure centres’ health
- Companies and brands
- In-house operations coming back into fashion
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- Figure 4: Leisure centre and swimming pool numbers, by operator type, April 2019
- The consumer
- Women choosing to exercise elsewhere
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- Figure 5: Participation in health and fitness activities, July 2017-June 2019
- Private sector defectors are warm targets for a comeback
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- Figure 6: Future interest in visiting public leisure centres and swimming pools, July 2017-June 2019
- Swimming still the main motive for visiting
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- Figure 7: Participation in public leisure centre and swimming pool activities, June 2019
- Value propositions can change perceptions of cost
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- Figure 8: Barriers to visiting public leisure centres and swimming pools, June 2019
- Families are happiest
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- Figure 9: Overall satisfaction with public leisure centres and swimming pools, June 2019
- What we think
Issues and Insights
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- Leisure centres to gain from healthy new relationships
- The facts
- The implications
- Facilities crisis is about quality as much as quantity
- The facts
- The implications
The Market – What You Need to Know
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- More facilities bring in more money
- Expansion focuses on the dry side
- Fitness facilities pay their way
- Policy focus can improve leisure centres’ health
- Budget pressures threaten future investment
Market Size and Forecast
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- Facility expansion feeds revenue growth
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- Figure 10: Public leisure centre and swimming pool revenues, 2014-24
- Forecast
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- Figure 11: Forecast of public leisure centre and swimming pool revenues, 2014-24
- Forecast methodology
Market Segmentation
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- Facility growth rates higher on the dry side
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- Figure 12: Leisure centre and swimming pool numbers, by type of facility, 2015-19
- Sporting image overshadows potential of secondary spend
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- Figure 13: Leisure centre and swimming pool revenues, by segment, 2015-19
Market Drivers
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- New policy positions expand opportunities for providers
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- Figure 14: Impact of regular physical activity on selected health risks, 2016
- All pain and no gain for local authority budgets
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- Figure 15: Local authorities’ operating costs and central government funding, 2019/20 and 2020/25
- Health-aware need nudging into action
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- Figure 16: Behaviours relating to healthy lifestyles, August 2018
- Gym competition continues to strengthen
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- Figure 17: Private health and fitness club membership, May 2015-March 2019
Companies and Brands – What You Need to Know
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- In-house operations coming back into fashion
- GLL stays out in front
- New facilities continue to open
- Environmental sustainability supports financial viability
- Providers push for exercise as medicine
Market Share
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- In-house operations show first signs of revival
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- Figure 18: Leisure centre and swimming pool numbers, by operator type, 2015-19
- Market leader way out in front
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- Figure 19: Leading leisure centre and swimming pool operators, by revenue, 2018
Launch Activity and Innovation
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- £150 million of new facilities open their doors...
- ...with another £200 million in the pipeline
- New venues raising bar on sustainability
- Monmouth goes hall in on swimming pool plan
- Promotional partnerships targeting swim and gym
- Providers push for exercise as medicine
- Facilities aim to be more dementia friendly
Company Profiles
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- Greenwich Leisure Limited
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- Figure 20: Greenwich Leisure Limited key financials, 2014-18
- Sport and Leisure Management Ltd
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- Figure 21: Sport and Leisure Management Ltd key financials, 2014-18
- Places for People Limited
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- Figure 22: PfPL (Holdings) Limited key financials, 2014-18
- Others
The Consumer – What You Need to Know
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- Women choosing to exercise elsewhere
- Private sector defectors are warm targets for a comeback
- Swimming still the main motive for visiting
- Value propositions can change perceptions of cost
- Families are happiest
- Quality and variety top the bill
Usage and Consideration
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- Fitness fashions see younger women make studio switch
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- Figure 23: Participation in health and fitness activities, July 2017-June 2019
- Private sector defectors are warm targets for a comeback
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- Figure 24: Future interest in visiting public leisure centres and swimming pools, July 2017-June 2019
Participation and Interest
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- Swimming still the centre of the leisure experience
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- Figure 25: Participation in public leisure centre and swimming pool activities, June 2019
- Fitness segment regains strength
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- Figure 26: Participation in public leisure centre fitness activities, July 2017-June 2019
- A major focus on events
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- Figure 27: Participation in free and competitive public leisure centre and swimming pool sports events among 35-44 year olds, July 2018-June 2019
- Centre users get beyond the pool and gym
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- Figure 28: Leisure centre and swimming pool activity repertoires, June 2019
Barriers to Visiting
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- Value propositions can change perceptions of cost
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- Figure 29: Barriers to visiting public leisure centres and swimming pools, June 2019
- A partnership approach to raising facility standards
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- Figure 30: Perception of public leisure centre and swimming pool facilities as being of poor quality, by participation in health and fitness activities outside these venues, June 2019
Satisfaction
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- Families are happiest
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- Figure 31: Overall satisfaction with public leisure centres and swimming pools, June 2019
- Facility users feel the quality...
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- Figure 32: Satisfaction with elements of public leisure centre and swimming pool experience, June 2019
- ...but are swimming pools starting to show their age?
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- Figure 33: Satisfaction with quality of leisure centre and swimming pool facilities, by activity, June 2019
Key Driver Analysis
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- Quality and variety top the bill
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- Figure 34: Key drivers of overall satisfaction with leisure centres and swimming pools, July 2019
- Operators need to focus on technology
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- Figure 35: Overall satisfaction with leisure centres and swimming pools – key driver output, July 2019
- Methodology
Appendix – Data Sources, Abbreviation and Supporting Information
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- Data sources
- Abbreviations
- Consumer research methodology
- Key driver analysis
- Interpretation of results
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- Figure 36: Overall satisfaction with leisure centres and swimming pools – key driver output, July 2019
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- Figure 37: Satisfaction with leisure centres and swimming pools – key driver output, July 2019
Appendix – Market Size and Forecast
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- Fan chart forecast
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- Figure 38: Forecast of public leisure centre and swimming pool revenues, 2019-24
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