Table of Contents
Executive Summary
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- The market
- Strong growth in value expected
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- Figure 1: Best- and worst-case forecast for the UK in-salon hair services market, 2014-24
- Companies and brands
- Sustainability is in the spotlight
- The consumer
- Haircuts are the most popular service
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- Figure 2: Experience of professional hair services, July 2019
- Colouring frequency is low
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- Figure 3: Frequency of professional haircut/colour, July 2019
- Expense is a barrier
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- Figure 4: Reasons for not professionally cutting/cutting infrequently, July 2019
- Worry impacts colouring frequency
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- Figure 5: Reasons for not professionally colouring/colouring hair frequently, July 2019
- Purchase of professional products is high
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- Figure 6: Purchase of professional hair products, July 2018
- Recommendations play a role in purchase
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- Figure 7: Reasons for buying professional hair products, by gender, July 2019
- Location does not drive convenience
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- Figure 8: Professional hair service locations – Correspondence analysis, July 2019
- What we think
Issues and Insights
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- The money problem
- The facts
- The implications
- Men are engaging with salons
- The facts
- The implications
The Market – What You Need to Know
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- Strong growth in value expected
- Over-55s pose challenges for the industry
- Financial confidence is up
- Young men show interest in colouring
- Skincare ingredients can be used in professional haircare products
Market Size and Forecast
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- Strong growth in value expected
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- Figure 9: UK value of the in-salon hair services market, at current and constant prices, 2014-24
- Slow but steady growth estimated
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- Figure 10: Best- and worst-case forecast for the UK in-salon hair services market, 2014-24
- Forecast methodology
Market Drivers
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- Rise in seniors poses challenges for the industry
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- Figure 11: Trends in the age structure of the UK population, 2013-23
- Financial confidence is up
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- Figure 12: Trends in current financial situation compared with a year ago, July 2018 and July 2019
- Young men get into hair colour
- Women stick to what they know in haircare
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- Figure 13: Shopping for haircare products, December 2018
Companies and Brands – What You Need to Know
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- Innovations in treatments inspired by skincare
- Sustainability is in the spotlight
Salon and Treatment Innovation
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- Inspired by skincare
- Sustainability in the spotlight
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- Figure 14: Ralph and Rice, March 2017
- Convenience remains important
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- Figure 15: TRIM-IT van. June 2019
- Technology in salons
- Gender neutral pricing enters the industry
The Consumer – What You Need to Know
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- Haircuts are the most popular professional service
- Spreading costs could drive treatments
- Price and convenience are barriers
- Purchase of professional products is high
- Expertise drives purchase
- Public spaces need more privacy
Use of Professional Hair Services
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- Trims are more popular than restyles
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- Figure 16: Experience of professional hair services, by gender, July 2019
- Women are more likely to colour
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- Figure 17: Use of hair cutting and colour services amongst women, by age, July 2019
- Financial situations impact use of additional services
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- Figure 18: Use of additional hair services, amongst those with ‘healthy’ financial situations, July 2019
- Men cut frequently
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- Figure 19: Frequency of professional haircut, by gender, July 2019
- Colouring frequency is low
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- Figure 20: Frequency of professional hair colouring, by gender, July 2019
Reasons for not Using Professional Hair Services
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- Expense is the biggest barrier for cutting
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- Figure 21: Reasons for not professionally cutting/cutting hair frequently, by gender, July 2019
- Convenience plays a role
- Colouring is expensive
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- Figure 22: Reasons for not professionally colouring/colouring hair frequently, by gender, July 2019
- Show me the colour
Purchase of Professional Hair Products
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- Purchase of professional products is high
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- Figure 23: Purchase of professional hair products, July 2018
- Young men buy from the salon/barber
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- Figure 24: Purchase of hair products from the salon/barber, by age and gender, July 2018
- Expert advice influences purchase
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- Figure 25: Reasons for buying professional hair products, July 2019
- Benefits are important
Perceptions of Salon Types
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- Public spaces need more privacy
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- Figure 26: Professional hair service locations – Correspondence analysis, July 2019
- Chains are expensive
- Independents offer variety
- Convenience is not driven by location
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- Figure 27: Perceptions of professional hair service locations, July 2019
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
- Forecast methodology
- Correspondence map methodology
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