What you need to know
In-salon hair services are expected to show a 3% rise in value in 2019 to reach £7.81 billion as added-value treatments and out-of-hours services encourage bookings.
Purchase of professional products is high amongst visitors (51%), however 15% buy professional products outside the salon/barber suggesting that salons can do more to encourage purchase at the point of visit. Recommendations from the hair professional is the top reason for buying professional hair products (46%) highlighting the significance of stylist expertise in this category.
Products covered in this Report
This Report covers consumer usage of and attitudes towards the following hair services provided within barber shop and hairdressing establishments:
Cuts (trimming and re-styling)
Blow drying and styling (including up-dos)
Hair colouration and lightening
Conditioning treatments and masks
Permanent/semi-permanent re-texturising treatments (ie Brazilian blow-dries, ionic hair retexturizing (IHR), curling)
Hair extensions
Male grooming and shaving
Hair consultations.
A market size has been applied based on average consumer expenditure for the above services only.
Excluded from this Report is the cost of running a hairdressing or barber shop establishment and providing these services, as well as consumer expenditure on hair products purchased in-salon for use in the home.
