What you need to know

Technology has given rise to a new generation of shopping behaviours, where efficiency and convenience are valued. With Chinese consumers curious about what changes new technology can bring to their lives, brands and companies should figure out how to get consumers to come back after their first taste of “high tech” retail.

The consumer survey shows a general trend across all consumer groups: people who have not tried the new technologies show considerable interest in them, but those who have tried them seldom go back to experience them again. The elephant in the room is consumer motivation. Consumers are naturally drawn to quick and easy entertainment that requires zero pressure and commitment. Mini karaoke has been relatively more successful because it offers consumers the option to entertain themselves, either alone at locations of their choosing or with others while they wait to be seated at restaurants. It is a fun and stress-free experience.

Covered in this Report

This Report focuses on New Retail formats and experiences in physical stores. The retail formats include new store formats and concepts, including pop-up stores, unmanned stores, mini karaoke, and micro gyms etc. Retail experience refers to new services/features in certain stores such as self-checkouts, self-ordering, and smart mirrors that can diagnose skin etc.

Excluded

This Report excludes channel selection and online-offline integration.

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