- Contents
- *Overview
- What you need to know
- Products covered in this Report
- Mintel generation definitions
What you need to know
Generation Z are defining what beauty means to them, with self-expression being an essential component of their appearance. 48% consider beauty to be defined as expressing yourself, whilst 74% agree that the way they present themselves is fundamental to who they are.
Self-purchase of the products they use is high, and ethical considerations are central to their product choices. 58% always look for environmentally-friendly products, 55% only use cruelty-free products and 49% always look for natural/organic brands, highlighting that BPC brands must have a strong ethical positioning to appeal to this group.
Products covered in this Report
Throughout this Report, references to ‘BPC and grooming products’ denote items from the following categories:
Deodorants
Facial skincare
Fragrances (including body sprays)
Shaving and hair removal products
Hand and body products, including skincare
Colour cosmetics
Haircare
Hair styling products
Hair colourants.
Please note that for this Report Generation Z has been defined as those aged 7-19 years, although the consumer data is based on a sample of 12-19-year-olds as this is currently considered to be the core group for marketers and brands.
Mintel generation definitions
Generation Alpha – born 2013-present
Generation Z – born 2000-12
Millennials – born 1980-99
Millennials (younger) – born 1990-99
Millennials (older) – born 1980-89
Generation X – born 1965-79
Baby Boomers – born 1946-64
Swing Generation/World War II – born 1945 or before.