What you need to know

Online retailing is underdeveloped in Italy and lags a long way behind other countries in Western Europe. But this report shows that this may be changing. Italy will not catch up fast, but the growth in online should help drive changes in the sector as a whole, and in the long term Italian consumers will be the beneficiaries.

Areas covered in this Report

This report is designed to give an overview of the Italian online retail market. It looks at the market including forecasts for future developments, provides in-depth consumer analysis using our own data and has a section on the key players in the market including our company profiles.

For our consumer research this year we asked questions on the following topics:

  • Which products consumers have bought online in the last 12 months

  • The retailers used for online shopping in the last 12 months

  • Typical behaviours when shopping online

  • Membership of Amazon Prime.

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