Table of Contents
Executive Summary
-
- The market
- Unusual by European standards
-
- Figure 1: The total ceramic tile market by value, 2012-18
- Market segmentation
-
- Figure 2: Segmentation of glazed and unglazed tiles, by volume, 2018
- Glazed tiles – challenging conditions
-
- Figure 3: Glazed tile market, by value, 2013-18
- Less challenging for unglazed tiles
-
- Figure 4: Unglazed tile market, by value, 2013-18
- Macro market drivers
- Market prospects
-
- Figure 5: Forecast segmentation of ceramic tiles, 2019-23
- Companies and brands
- Imports dominate
- Confined UK industry
- Distribution is changing
-
- Figure 6: Distribution of ceramic tiles, 2018
- What we think
Issues and Insights
-
- Is e-commerce the new route to market for retailers or manufacturers?
- The facts
- The implications
- Will open-plan living expand market opportunities?
- The facts
- The implications
The Market – What You Need to Know
-
- The UK – an atypical market
- Fashion influences
- Major retail changes
- The Brexit impact
Market Size
-
- An atypical market
- Difficult recent conditions
-
- Figure 7: The total ceramic tile market by value, 2012-18
- Figure 8: The total ceramic tile market by volume, 2012-18
Market Segmentation
-
- Primary types
-
- Figure 9: Segmentation of glazed and unglazed tiles, by volume, 2018
- Figure 10: Segmentation of glazed and unglazed tiles, by value, 2018
- Glazed tiles
-
- Figure 11: Glazed tile market, by volume, 2013-18
-
- Figure 12: Glazed tile market, by value, 2013-18
- Unglazed tiles
-
- Figure 13: Unglazed tile market, by volume, 2013-18
- Figure 14: Unglazed tile market, by value, 2013-18
Market Forecast
-
- The major influences
- Tile usage – mixed influences
- New housing – growing demand
-
- Figure 15: Forecast new housing market, 2019-23
- Housing RMI – conflicting trends
-
- Figure 16: Forecast trade repair & maintenance housing activity, 2019-23
- Other macro influences
- Market prospects, 2019-23
-
- Figure 17: Forecast market for ceramic tiles, 2019-23
- Market segmentation, 2019-23
-
- Figure 18: Forecast segmentation of ceramic tiles, 2019-23
The Impact of the Economy
-
- GDP
-
- Figure 19: Quarterly GDP development, Q1 2015-Q1 2019
-
- Figure 20: GDP quarterly development, by sector, 2004-19
- Figure 21: Forecast GDP development, 2019-23
Market Trends
-
- The fundamentals
- 1970s revival
- Artisan tiles
- Contemporary farmhouse
- Honeycomb tiles
- Large tiles
- Long and narrow tiles
- Modular tiles
- Monochrome
- Neutrals
- Patterned tiles
- Textured surfaces
- Tiles beyond kitchens and bathrooms
- Wood effect/digital printed
Market Drivers
-
- Overview
- New house building
-
- Figure 22: Segmentation of housing new construction output, 2014-18
- Figure 23: UK house building completions, 1970-2018
-
- Figure 24: Comparison of social and private housing completions, 1970-2018
- Number of households
-
- Figure 25: Number of UK households, 1991-2017
- Figure 26: Size of households, 2017
- Home ownership
-
- Figure 27: % of families (singles or couples) by housing tenure, 1961-2018
- House prices
-
- Figure 28: Annual UK house price changes, February 2006-19
- Housing transactions
-
- Figure 29: Residential property transactions in the UK, by country, 2006-19 financial years (number)
- Housing repair and maintenance expenditure
-
- Figure 30: Housing repair and maintenance spending, by sector, 2014-18
- DIY activity
-
- Figure 31: DIY retail sales, 2014-18
- New public non-residential
-
- Figure 32: Long-term trend in public non-residential construction, 1970-2018
- Figure 33: Segmentation of public non-residential construction output, 2014-18 (£ million)
- New private industrial
-
- Figure 34: Long-term trend in private industrial construction, 1970-2018
- Figure 35: Segmentation of private industrial construction output, 2014-18 (£ million)
- New private commercial
-
- Figure 36: Long-term trend in private commercial construction, 1970-2018
- Reduced output in most sectors in 2018
-
- Figure 37: Segmentation of private commercial construction output, 2014-18 (£ million)
- Positive fashion trends
-
- Figure 38: The bathroom products market, 2014-18
- Substitute products
Companies and Brands – What You Need to Know
-
- Imports dominate
- Challenged industry
- Changing distribution
Industry Structure
-
- A small and declining manufacturing industry
-
- Figure 39: Changes in the ceramic tile industry structure, 2014-18
- A changing distribution sector
-
- Figure 40: Distribution of ceramic tiles, 2018
- A fragmented fixing industry
-
- Figure 41: Composition of the floor and wall covering fixing trade, by size of company, 2017 (number of businesses)
Competitive Strategies
-
- Manufacturers supplementing ranges
- Distribution changes
- Trade loyalty points
- Holding or not holding local stock
- Specialisation decisions
Company Profiles
-
- Manufacturing
- British Ceramic Tile
-
- Figure 42: Financial performance of British Ceramic Tile, 2012-16 (£ 000)
- Johnson Tiles
-
- Figure 43: Financial performance of Norcros, 2015-19 (£ million)
- Figure 44: Turnover performance of Johnson Tiles, 2015-19
- Others
- Distribution
- Headlam Group
-
- Figure 45: Financial performance of Headlam Group, 2014-18 (£ 000)
- Tile Mountain
- Topps Tiles
-
- Figure 46: Financial performance of Topps Tiles, 2014-18 (£ million)
Appendix – Data Sources, Abbreviations and Supporting Information
-
- Abbreviations
- Methodology
Further Sources and Contacts
-
- Trade associations
- The Tile Association
- Trade magazines
- Bathroom Journal
- Bathroom & Kitchen Update
- The Designer
- Kitchen, Bedroom & Bathroom Review
- Local Government News
- Tile & Stone Journal
- Tile UK
- Trade events
- BBC Good Homes Live
- Interiors Birmingham
- EXPOTILE
- INTERBUILD
- KBB
Back to top