Table of Contents
Introduction & Abbreviations
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- INTRODUCTION
- OTHER RELEVANT REPORTS
- DEFINITION
- ABBREVIATIONS & TERMS
- Abbreviations
- TERMS
Executive Summary
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- GROWTH FROM RISING PRICES
- YOUTH AND WEALTH DRIVE THE MARKET
- CONTENT IMPORTANT TO SALES
- THE MEGAPLEX IS KING
- NUMEROUS CINEMA OPERATORS, FEW SUPPLIERS
- DECLINE IN THEATERS POSITIVE FOR MARGINS
- CONSOLIDATION LEAVES FEWER LARGE CINEMA OPERATORS
- CONSUMERS AND THE MOVIES
- FINDING THE RIGHT PRICE
- AUDIENCES IN SEARCH OF CHEAPER, HEALTHIER REFRESHMENTS
- INCOME IMPACTS OPINIONS
- THE FUTURE OF THE MOVIES
Market Drivers
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- A YOUTH-DRIVEN MARKET
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- Figure 1 Number of visits to theater, by age, June 2002-May 2003Base: 2,469 teens aged 12-17
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- Figure 2 U.S. population projections, by age, 1998-2008
- THE RISE OF THE MEGAPLEX
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- Figure 3 Number of movie screens, by type of theater, 2001 & 2002
- THREAT FROM IN-HOME ENTERTAINMENT
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- Figure 4 Household penetration of DVD players, 1998-2003
- THE SNOWBALL EFFECT
- FILM CONTENT AND MARKETING
- Recognizable product
- Recognizable stars
- Diversity of content
Market Size & Trends
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- MARKET SIZE
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- Figure 5 Cinema box office, concession and advertising sales, 1998-2003
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- Graph 1 Trends in cinema & movie theater sales, at current and constant prices, 1998-2003
- TRENDS
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- Figure 6 Per screen sales, 1998-2003
- Shifting To A Year-Round Market
Market Segmentation
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- OVERVIEW OF REVENUE STREAMS
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- Figure 7 Movie theater sales, by revenue source, 2001 & 2003
- Graph 2 Trends in cinema & movie theater sales, by revenue stream, 1998-2003
- BOX OFFICE REVENUE
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- Figure 8 Sales of tickets at box office, 1998-2003
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- Figure 9 Movie theater admissions, 1998-2003
- CONCESSIONS REVENUE
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- Figure 10 Sales of concessions, 1998-2003
- ALL OTHER REVENUE
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- Figure 11 All other movie theater revenue, 1998-2003
Supply Structure
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- OVERVIEW
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- Figure 12 Film releases and share by distributor, 1999-2003
- FILM RENTALS
Advertising & Promotion
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- THE ROLE OF THE DISTRIBUTION COMPANY
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- Figure 13 Average marketing costs of new feature films, 1998-2002
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- Figure 14 Distribution of promotional costs for MPA member companies, by medium, 1998-2002
- 2002 FILM ADVERTISING SURVEY
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- Figure 15 Advertising expenditures for selected distribution companies, 2002
Retail Distribution
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- OVERVIEW
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- Figure 16 Top North American theater chains, by number of theaters, 2000 & 2003
- Graph 3 Share of movie theaters held by top theater chains, 2003
- Reorganization and consolidation—2000-2002
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- Figure 17 Top movie theater operators’ North American revenue, 2001-2003
- MAJOR COMPANIES
- Regal Entertainment (Regal Cinemas, UATC, Edwards)
- AMC Entertainment
- Cinemark USA
- Loews Cineplex Entertainment
- Carmike Cinemas
- ONLINE TICKET SALES
The Consumer
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- INTRODUCTION
- ADULTS AND MOVIES
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- Figure 18 Number of visits to theater, June 2002-May 2003Base: 20,802 adults aged 18 and over
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- Figure 19 Number of visits to theater, by age, June 2002-May 2003“Did you attend the movies in the last 6 months?”“About how many times did you go in the last 90 days and about how many times did you go in the last 30 days?”Base: 20,802 adults aged 18 and over
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- Figure 20 Number of visits to theater, by household income, June 2002-May 2003“Did you attend the movies in the last 6 months?”“About how many times did you go in the last 90 days and about how many times did you go in the last 30 days?”Base: 20,802 adults aged 18 and over
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- Figure 21 Number of visits to theater, Spring 2001/Spring 2002/Spring 2003“Did you attend the movies in the last 6 months?”“About how many times did you go in the last 90 days and about how many times did you go in the last 30 days?”Base: 25,030 adults aged 18 and over (April 2000-March 2001)
- WHEN MOVIES ARE SEEN
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- Figure 22 When movies are seen, June 2002-May 2003Base: 12,389 adults aged 18 and over who went to the movies in the last 6 months
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- Figure 23 When movies are seen, by age, June 2002-May 2003“Do you usually see a movie…?”Base: 12,389 adults aged 18 and over who went to the movies in the last 6 months
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- Figure 24 When movies are seen, by number of theater visits in last 30 days, June 2002-May 2003“Do you usually see a movie…?”Base: 12,389 adults aged 18 and over who went to the movies in the last 6 months
- TYPES OF MOVIES SEEN
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- Figure 25 Genre of movies seen, June 2002-May 2003Base: 12,389 adults aged 18 and over who went to the movies in the last 6 months
- FREQUENCY OF GOING TO THE MOVIES
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- Figure 26 Frequency of going to the movies, August 2003Base: 1,000 Internet users aged 18 and over
- FREQUENCY OF BUYING CONCESSIONS
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- Figure 27 Frequency of buying concessions, August 2003Base: 839 Internet users aged 18 and over who go to the movies
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- Figure 28 Frequency of buying concessions, by presence of children, August 2003“Would you say that you regularly, occasionally, seldom or never buy refreshments at the theater?”Base: 839 Internet users aged 18 and over who go to the movies
- AVERAGE AMOUNT SPENT AT MOVIES
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- Figure 29 Expected cost per person, August 2003Base: 839 Internet users aged 18 and over who go to the movies
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- Figure 30 Expected cost per person, by frequency of going to the movies, August 2003“When you go to the theater, how much would you expect to spend in total on a ticket and refreshments per person?”Base: 839 Internet users aged 18 and over who go to the movies
- ATTITUDES AND OPINIONS ABOUT THE COST OF GOING TO THE MOVIES
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- Figure 31 Attitudes and opinions regarding costs, August 2003Base: 839 Internet users aged 18 and over who go to the movies
- Cost of movies
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- Figure 32 Attitudes and opinions regarding costs, by presence of children, August 2003Base: 839 Internet users aged 18 and over who go to the movies
- Costs of refreshments
- ATTITUDES AND OPINIONS ABOUT THEATER EXPERIENCE
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- Figure 33 Attitudes and opinions regarding theater experience, August 2003Base: 839 Internet users aged 18 and over who go to the movies
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- Figure 34 Attitudes and opinions regarding theater experience, by age, August 2003“Do you agree or disagree with the following statements?”Base: 839 Internet users aged 18 and over who go to the movies
- CROSS-TABULATION OF ATTITUDES
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- Figure 35 Attitudes and opinions regarding costs, by frequency of going to the movies, August 2003“Do you agree or disagree with the following statements about movie theaters?”by“How often do you go to the movies?”Base: 839 Internet users aged 18 and over who go to the movies
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- Figure 36 Attitudes and opinions regarding theater experience, by frequency of going to the movies, August 2003“Do you agree or disagree with the following statements?”by“How often do you go to the movies?”Base: 839 Internet users aged 18 and over who go to the movies
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- Figure 37 Attitudes and opinions regarding costs, by frequency of buying concessions, August 2003“Do you agree or disagree with the following statements about movie theaters?”by“Would you say you regularly, occasionally, seldom or never buy refreshments at the theater?”Base: 839 Internet users aged 18 and over who go to the movies
- TEENS AND MOVIES
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- Figure 38 Number of visits to theater, June 2002-May 2003Base: 2,469 teens aged 12-17
- When Movies Are Seen By Teens
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- Figure 39 When movies are seen, June 2002-May 2003Base: 2,254 teens aged 12-17 who went to the movies in the last 6 months
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- Figure 40 How film was selected, June 2002-May 2003Base: 2,254 teens aged 12-17 who went to the movies in the last 6 months
- Types Of Movies Seen By Teens
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- Figure 41 Genre of movies seen, June 2002-May 2003Base: 2,254 teens aged 12-17 who went to the movies in the last 6 months
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- Figure 42 Genres of movies seen, by race/ethnicity, June 2002-May 2003“Types of movies seen”Base: 2,254 teens aged 12-17 who went to the movies in the last 6 months
- Who Accompanies Teens To The Movies
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- Figure 43 Who teens attend with, June 2002-May 2003Base: 2,254 teens aged 12-17 who went to the movies in the last 6 months
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- Figure 44 Who teens attend with, by age, June 2002-May 2003“Who do you usually go to the movies with?”Base: 2,254 teens aged 12-17 who went to the movies in the last 6 months
- SUMMARY
Future & Forecast
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- FUTURE TRENDS
- Film content
- Pricing
- Concession sales
- Advertising sales
- The home video threat
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- Figure 45 U.S. penetration of DVD players, 2003-2008
- Figure 46 Household penetration of large screen TVs and home theater audio systems, 2001-2003
- Piracy
- Population changes
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- Figure 47 U.S. population projections, by age, 2003-2008
- MARKET FORECAST
- Overview
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- Figure 48: Forecast of cinema and movie theater revenue, at current and constant prices, 2003-2008
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- Graph 4 Forecasted trends in sales cinemas & movie theaters, at current and constant prices, 2003-2008
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- Graph 5 Forecasted trends in cinema & movie theater sales, by revenue stream, 2003-2008
- Box office
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- Figure 49 Forecast of box office revenue, at current and constant prices, 2003-2008
- Concessions
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- Figure 50 Forecast of concessions revenue, at current and constant prices, 2003-2008
- All other
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- Figure 51 Forecast of all other revenue, at current and constant prices, 2003-2008
- Forecast factors
Appendix: Trade Associations
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