Table of Contents
Introduction & Abbreviations
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- INTRODUCTION
- OTHER RELEVANT REPORTS
- DEFINITION
- ABBREVIATIONS
Executive Summary
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- HEALTH CONCERNS DRIVE INGREDIENT ACTIVITY
- INNOVATION IS BLURRING THE LINES BETWEEN HEALTHY AND ‘REGULAR’ FOODS
- INNOVATIONS AND REGULATIONS DETERMINE WHICH INGREDIENTS PROSPER
- TOTAL FOOD ADDITIVES MARKET RELATIVELY STABLE
- ROBUST NEW PRODUCT ACTIVITY IN LOW CALORIE SWEETENERS…
- ….AND EXPLOSIVE GROWTH IN FORTIFICATION INGREDIENTS
- HERBAL INGREDIENTS TAKE A BACK SEAT
- GLOBAL COMPETITON HEATS UP
- Marketing is Beginning to Target Consumers
- CONSUMERS READ AND CARE ABOUT INGREDIENT LABELS
Market Drivers
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- HEALTH CONCERNS
- Diabetes
- Weight management
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- Figure 1 Prevalence of obesity among adults aged 20 years and over, 1997-2003
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- Figure 2 Percentage of U.S. overweight children aged 6-19, 1976-2000
- Prevention of dental cavities
- General health
- INGREDIENT BREAKTHROUGHS
- High intensity sweeteners
- Sweetener blends
- Increased bioavailability
- Ingredient interactions
- CONSUMER CONFUSION OR ACCEPTANCE DEPENDS ON A CONSISTENT MESSAGE
- Efficacy
- Safety
- REGULATION
- Regulatory approval
- Performance claims and labeling
- CONVENIENCE-MINDED CONSUMERS
- NICHE MARKETING
- OTHER INDUSTRY FACTORS
Market Size & Trends
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- Figure 3 Total wholesale sales of U.S. food additive market, at current and constant prices, 1999-2003
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Market Segmentation
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- Figure 4 Numbers of new products, segmented by type, 2001-03
- VITAMINS AND MINERALS
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- Figure 5 Launches of products fortified with vitamins and minerals, by ingredient type, 2000-03
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- Figure 6 Launches of products fortified with vitamins and minerals, by usage sector, 2000-03
- Launches of each vitamin & mineral
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- Figure 7 Launches of products fortified with calcium, by usage sector, 2000-03
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- Figure 8 Launches of products fortified with vitamin C, by usage sector, 2000-03
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- Figure 9 Launches of products fortified with vitamin A, by usage sector, 2000-03
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- Figure 10 Launches of products fortified with folic acid, by usage sector, 2000-03
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- Figure 11 Launches of products fortified with vitamin E, by usage sector, 2000-03
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- Figure 12 Launches of products fortified with iron, by usage sector, 2000-03
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- Figure 13 Launches of products fortified with B vitamins, by usage sector, 2000-03
- Frequency of vitamin and mineral launches in each sector
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- Figure 14 Launches of products fortified with vitamins and minerals, in the snack sector, 2000-03
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- Figure 15 Launches of products fortified with vitamins and minerals, in the beverage sector, 2000-03
- LOW CALORIE SWEETENERS
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- Figure 16 Launches of products with low calorie sweeteners, by sweetener type, 1999-2003
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- Figure 17 Launches of products with low calorie sweeteners, by usage sector, 1999-2003
- Launches of each low calorie sweetener by usage sector
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- Figure 18 Launches of products containing sucralose, by usage sector, 1999-2003
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- Figure 19 Launches of products that advertise usage of Splenda, by usage sector, 1999-2003
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- Figure 20 Launches of products containing sorbitol, by usage sector, 1999-2003
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- Figure 21 Launches of products containing maltitol, by usage sector, 1999-2003
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- Figure 22 Launches of products containing acesulfame potassium (ace-k), by usage sector, 1999-2003
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- Figure 23 Launches of products containing aspartame, by usage sector, 1999-2003
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- Figure 24 Launches of products containing lactitol, by usage sector, 1999-2003
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- Figure 25 Launches of products containing isomalt, by usage sector, 1999-2003
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- Figure 26 Launches of products containing mannitol, by usage sector, 1999-2003
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- Figure 27 Launches of products containing xylitol, by usage sector, 1999-2003
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- Figure 28 Launches of products containing erythritol, by usage sector, 1999-2003
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- Figure 29 Launches of products containing stevia, by usage sector, 1999-2003
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- Figure 30 Launches of products containing saccharine, by usage sector, 1999-2003
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- Figure 31 Launches of products containing cyclamate, by usage sector, 1999-2003
- Frequency of low calorie sweetener launches in key sectors
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- Figure 32 Launches of products with low calorie sweeteners in the confectionery sector, 1999-2003
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- Figure 33 Launches of products with low calorie sweeteners in the snacks sector, 1999-2003
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- Figure 34 Launches of products with low calorie sweeteners in the beverages sector, 1999-2003
- HERBAL INGREDIENTS
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- Figure 35 Launches of products with herbal ingredients, by herbal type, 1999-2003
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- Figure 36 Launches of products with herbal ingredients, by usage sector, 1999-2003
- Launches of each herbal ingredient by usage sector
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- Figure 37 Launches of products containing ginseng, by usage sector, 1999-2003
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- Figure 38 Launches of products containing taurine, by usage sector, 1999-2003
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- Figure 39 Launches of products containing guarana, by usage sector, 1999-2003
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- Figure 40 Launches of products containing ginkgo, by usage sector, 1999-2003
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Supply Structure
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- FOREIGN TRADE
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- Figure 41 U.S. imports of selected ingredients, 2001-2003
- Figure 42 Import origin of selected ingredients in the U.S., 2002
- COMPANIES AND BRANDS
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- Figure 43 Total sales of leading manufacturers active in the ingredients market, 2002
- Cargill, Inc.
- BASF
- Archer Daniels Midland
- DSM N.V. (Roche Vitamins and Fine Chemicals)
- Merck KGaA
- Ajinomoto Co.
- Associated British Foods (SPI Polyols)
- McNeil Consumer and Specialty Pharmaceuticals (Johnson & Johnson)
- Eisai
- Danisco A/S
- Roquette Freres
- NutraSweet Co.
- Nutrinova GmbH (Celanese AG)
- Indena SPA
Advertising & Promotion
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- INTRODUCTION
- COMPANY ACTIVITY
- Cargill
- Archer Daniels Midland
- Ajinomoto
- McNeil: Splenda (Sucralose)
- Nutrinova GmbH
The Consumer
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- INTRODUCTION
- INFLUENCE OF INGREDIENTS ON BUYING DECISIONS
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- Figure 44 Label components influencing buying decision, October 2001 and October 2003Base: adults aged 18+; 1,000 in 2003 and 1,010 in 2001
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- Figure 45 Label components influencing buying decision, by gender, October 2001 and October 2003“I am going to read some items that are printed on nutrition labels. Which of these items, if any, is likely to influence your decision to buy a food or drink product?”Base: adults aged 18+; 1,000 in 2003 and 1,010 in 2001
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- Figure 46 Label components influencing buying decision, by age, October 2001 and October 2003“I am going to read some items that are printed on nutrition labels. Which of these items, if any, is likely to influence your decision to buy a food or drink product?”Base: adults aged 18+; 1,000 in 2003 and 1,010 in 2001
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- Figure 47 Label components influencing buying decision, by income, October 2001 and October 2003“I am going to read some items that are printed on nutrition labels. Which of these items, if any, is likely to influence your decision to buy a food or drink product?”Base: adults aged 18+; 1,000 in 2003 and 1,010 in 2001
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- Figure 48 Label components influencing buying decision, by race/ethnicity, October 2001 and October 2003“I am going to read some items that are printed on nutrition labels. Which of these items, if any, is likely to influence your decision to buy a food or drink product?”Base: adults aged 18+; 1,000 in 2003 and 1,010 in 2001
- GENERAL VS. SPECIFIC HEALTH CONCERNS AS MOTIVATOR
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- Figure 49 Main reason for reading nutrition labels, October 2003Base: 1,000 adults aged 18+
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- Figure 50 Main reason for reading nutrition labels, by age, October 2003“Which of the following is the main reason that you read nutrition labels?”Base: 1,000 adults aged 18+
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- Figure 51 Main reason for reading nutrition labels, by income, October 2003“Which of the following is the main reason that you read nutrition labels?”Base: 1,000 adults aged 18+
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- Figure 52 Main reason for reading nutrition labels, by race/ethnicity, October 2003“Which of the following is the main reason that you read nutrition labels?”Base: 1,000 adults aged 18+
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- Figure 53 Main reason for reading nutrition label, by label components influencing buying decision, October 2003“If you read food and drink ingredient labels, which of the following, if any, is likely to influence your decision to buy?”Base: 1,000 adults aged 18+
- TRENDS IN LOW CALORIE SWEETENER USE
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- Figure 54 Changes in low calorie sweetener purchase behavior, October 2003Base: 1,000 adults aged 18+
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- Figure 55 Changes in low calorie sweetener purchase behavior, by age, October 2003“Comparing what you do these days with what you did two years ago, would you say you buy more products with low calorie sweeteners, fewer products with low calorie sweeteners or your behavior has not changed one way or the other?”Base: 1,000 adults aged 18+
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- Figure 56 Changes in low calorie sweetener purchase behavior, by income, October 2003“Comparing what you do these days with what you did two years ago, would you say you buy more products with low calorie sweeteners, fewer products with low calorie sweeteners or your behavior has not changed one way or the other?”Base: 1,000 adults aged 18+
- GENERAL ATTITUDES TOWARDS FUNCTIONAL FOOD AND DRINKS
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- Figure 57 General attitudes towards functional food and drinks, by gender, August 2003Base: 1,001 adults aged 18+
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- Figure 58 General attitudes towards functional food and drinks, by age, August 2003“Please tell me whether you agree or disagree with each of the following statements about functional foods or drinks…”Base: 1,001 adults aged 18+
- THE INFLUENCE OF HERBS ON BUYING DECISION
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- Figure 59 Influence of herbal ingredients on purchase behavior, October 2003Base: 1,000 adults aged 18+
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- Figure 60 Influence of herbal ingredients on purchase behavior, by gender, October 2003“Are you more likely or less likely to buy a product because it contains ginseng, guarana, taurine, or ginkgo biloba?”Base: 1,000 adults aged 18+
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- Figure 61 Influence of herbal ingredients on purchase behavior, by age, October 2003“Are you more likely or less likely to buy a product because it contains ginseng, guarana, taurine, or ginkgo biloba?”Base: 1,000 adults aged 18+
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- Figure 62 Influence of herbal ingredients on purchase behavior, by race/ethnicity, October 2003“Are you more likely or less likely to buy a product because it contains ginseng, guarana, taurine, or ginkgo biloba?”Base: 1,000 adults aged 18+
- SUMMARY
Future & Forecast
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- FUTURE TRENDS
- Wellness will continue to define trends
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- Figure 63 U.S. population projections, by age, 1998-2008
- Room for growth abounds
- Ingredient breakthroughs continue
- Regulation may become stricter and clearer
- Health news will shape consumer preferences
- MARKET FORECAST
- Food additive market to maintain value
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- Figure 64 Forecast of U.S. food additive market, at current and constant prices, 2003-2008
- Forecast Factors
Appendix: Trade Associations
Appendix: New Product Briefs
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- VITAMINS AND MINERALS
- Hain-Celestial Group: Healthy Valley Empower, The Most Complete Breakfast Cereal
- Bristol Myers-Squibb: Sugar Free Meal Replacement Shakes
- PepsiCo: Tropicana Pure Premium Essentials
- Campbell Soup: Invigor8 100% Juice Energy Drink
- LOW CALORIE SWEETENERS
- Vancol Industries: Clearly Lite Diet Beverage
- Well’s Dairy: Blue Bunny HealthSmart Vanilla Fudge Bar
- HERBAL INGREDIENTS
- Nutritional Concepts: Xan-Thin Dietary Supplement
- PepsiCo: SoBe Courage
- Biochem: Java Blast Energy Bar
Appendix: Gnpd Food & Drink Category Definitions
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- Baby Food
- Bakery
- Beverages
- Breakfast Cereals
- Confectionery
- Dairy
- Desserts & Ice Cream
- Fruit & Vegetables
- Meals & Meal Centers
- Pet Food
- Processed Fish, Meat & Egg Products
- Sauces & Seasonings
- Side Dishes
- Snacks
- Soup
- Spreads
- Sweeteners & Sugar
- Weight Control
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