What you need to know

Online grocery sales remain only a small portion of total US grocery sales, but are growing rapidly, more than doubling over the past five years. That growth is likely to continue as more young adults take on grocery shopping responsibility and as retailers continue to strengthen and expand grocery delivery and store pickup services. Overcoming the hesitation of less-frequent online grocery shoppers to purchase fresh foods online could help accelerate overall online grocery sales growth even further.


This Report focuses on all retail channels that sell grocery products online including internet-only retailers as well as the ecommerce operations of traditional supermarkets, warehouse clubs, natural markets, drug stores, dollar stores, convenience stores and specialty food retailers.

Groceries overall are defined as products such as food, beverages, household goods (eg cleaning products, toilet paper, garbage bags) and/or personal care products. The primary focus of research in this Report is food and beverages.

An important companion to this Report is Mintel’s Grocery Retailing – US, May 2019, which provides a macro overview of the US grocery market.

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