What you need to know

Insurance is often a product bought out of necessity, not want. As such, the consumer relationship with their insurer is not as personal as in other industries, like healthcare. To find new customers, insurers must proactively reach out to consumers before they reach a life-changing event, or before their renewal date comes up.

Definition

This Report covers consumer attitudes toward purchasing life, health, auto, property, homeowners, and renters insurance.

Back to top