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The Millennial Beauty Consumer - US - June 2019
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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The Millennial Beauty Consumer - US - June 2019
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Millennials at a Glance
Millennials vs Gen Zs
Market Factors

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The Millennial Beauty Consumer - US - June 2019
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Beauty Routines
Resources for Learning about Beauty Products
Millennial Engagement
Purchase Influencers
Attitudes toward Natural Beauty and Personal Care
Interest in Beauty Trends

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The Millennial Beauty Consumer - US - June 2019
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Working?
What’s Next?

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The Millennial Beauty Consumer - US - June 2019
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Search

What you need to know

Millennial women show various levels of engagement, spending a consistent amount of time on their beauty routines and shopping for products. Older Millennials over index for interest in clean beauty products, while Younger Millennials follow a similar pattern compared to Gen Zs. It is important for brands to consider the wide age range of this generation, as they approach the category differently.

Definition

This Report covers a broad range of products within the beauty market. For the purposes of this Report, Mintel has defined the beauty market as follows:

  • Haircare

  • Facial skincare

  • Color cosmetics

  • Nail color and care

  • Fragrances

  • Hair appliances

  • Skincare devices

  • Body care

Excluded from this Report are personal care products that are used for regular hygiene and grooming such as:

  • Soap, bath, and shower products

  • Shaving and hair removal products

  • Antiperspirant and deodorant

  • Oral care

Mintel has also broken out the Millennial generation into two subgroups as follows:

  • Younger Millennials: Millennials born between 1987 and1994. In 2019, Younger Millennials are between the ages of 25 and 32.

  • Older Millennials: Millennials born between 1977 and1986. In 2019, Older Millennials are between the ages of 33 and 42.

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