Table of Contents
Introduction And Abbreviations
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- Introduction
- Other Relevant Reports
- Definition
- Abbreviations & Terms
- Abbreviations
- Terms
Executive Summary
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- Self-diagnosis and Self-medication
- Over-reliance on Antibiotics
- Flu Season’s Intensity Affects OTC Product Sales
- Homeopathic Remedies Lose Ground
- Incidence and Age
- Smokers Look for Cough and Sore Throat Relief
- Cough and Throat Remedies Market Sales are Flat
- Three Segments Comprise the Total Market
- Major Manufacturers
- Drug Stores are Major Source for Cough and Throat Products
- Consumer Trends
- Two Thirds of Adults Use Cough/Throat Remedies
- Products for Sore Throat Relief
- Attitudes and Opinions about Cough Medicines
- Self-diagnosis Trend to Continue
- Future Trends
- OTC Products Continue To Be Recommended Over Antibiotics
- New Ingredients and New Delivery Systems
- Children Will Continue to Provide a Good Market
- Future Favors Sore Throat Remedies
Market Drivers
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- Self-diagnosis and Self-medication
- Over-reliance on Antibiotics Causes Doctors to Urge OTC Product Use
- Severity of Flu Season is a Factor in OTC Medication Sales
- Homeopathic Remedies Lose Ground
- Incidence and Age
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- Figure 1: U.S. child population projections, by age, 1998-2008
- Smokers Look for Cough and Throat Relief
Market Size & Trends
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- Figure 2: Total U.S. retail sales of cough and throat remedies, at current and constant prices, 1998-2003*
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- Graph 1: Total U.S. retail sales of cough and throat remedies, at current and constant prices, 1998-2003*
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Market Segmentation
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- Introduction
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- Figure 3: Sales of cough and throat remedies, by delivery system and use of product, 2001 and 2003*
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- Graph 2: Share of sales for cough and throat remedies, by type, 2003
- Cough/Sore Throat Drops
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- Figure 4: Sales of cough/sore throat drops, at current and constant prices, 1998-2003*
- Cough Syrup
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- Figure 5: Sales of cough syrup, at current and constant prices, 1998-2003*
- Sore Throat Remedy Liquid
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- Figure 6: Sales of sore throat remedy liquid, at current and constant prices, 1998-2003*
Supply Structure
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- COMPANIES AND BRANDS
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- Figure 7: Manufacturer sales of cough and throat remedies in the U.S., 2001 and 2003*
- Graph 3: Manufacturer sales of cough and throat remedies in the U.S., 2003*
- Cough/Sore Throat Drops
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- Figure 8: Manufacturer brand sales of cough/sore throat drops in the U.S., 2001 and 2003
- Cough Syrup
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- Figure 9: Manufacturer brand sales of cough syrup in the U.S., 2001 and 2003
- Sore Throat Liquid Remedies
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- Figure 10: Manufacturer brand sales of sore throat liquid remedies in the U.S., 2001 and 2003
- COMPANY PROFILES
- Wyeth
- Pfizer, Inc.
- Ricola USA, Inc.
- Procter & Gamble
- McNeil Consumer Products (Johnson & Johnson)
- Combe Incorporated
- Celltech Group plc
Advertising And Promotion
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- Figure 11: Leading advertisers in the cough and throat remedies market, 2002 and 2003 (Q1-Q3.)
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- Figure 12: Ad spending by cough and throat remedy manufacturers, by media, 2002
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Retail Distribution
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- Introduction
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- Figure 13: U.S. retail sales of cough and throat remedies, by channel, 2001 and 2003
- Drug Stores
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- Figure 14: U.S. drug store sales of cough and throat remedies, at current and constant prices, 1998-2003
- Drug Store Operating Data
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- Figure 15: Top drug store operating statistics, latest financial year-end
- Figure 16: Percentage change from latest financial year-end versus year prior
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- Figure 17: Top Drug Store Quarterly statistics, Q3 2002 and Q3 2003
- Supermarkets
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- Figure 18: U.S. supermarket sales of cough and throat remedies, at current and constant prices, 1998-2003
- Supermarket Operating Data
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- Figure 19: Top supermarket operating statistics, latest financial year-end
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- Figure 20: Percentage change from latest financial year-end versus year prior
- Figure 21: Top Supermarket Quarterly statistics, Q3 2002 and Q3 2003
The Consumer
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- INTRODUCTION
- COUGH SYRUP AND SORE THROAT PRODUCT USAGE
- Cough Syrup and Sore Throat Product Usage by Adults
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- Figure 22: Usage of sore throat products and/or cough syrup by adults, June 2002-May 2003
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- Figure 23: Usage of sore throat products and/or cough syrup by adults, by gender, June 2002-May 2003
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- Figure 24: Usage of sore throat products and/or cough syrup by adults, by age, June 2002-May 2003
- Cough Syrup and Sore Throat Product Usage by Teenagers
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- Figure 25: Usage of sore throat products and/or cough syrup by teenagers, June 2002-May 2003
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- Figure 26: Usage of sore throat products and/or cough syrup by teenagers, by gender, June 2002-May 2003
- Cough/Cold Product Usage by Children
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- Figure 27: Usage of cough/cold produts by children, June 2002-May 2003
- COUGH, COLD AND THROAT REMEDY PREFERENCE AND USAGE
- Cough Syrup Preferences and Usage: Adults
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- Figure 28: Adults’ product preference and usage frequency of cough syrup, June 2002-May 2003
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- Figure 29: Adults’ product preference and usage frequency of cough syrup, by age, June 2002-May 2003
- Sore Throat Product Preferences and Usage: Adults
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- Figure 30: Adults’ product preference and usage frequency of sore throat products, June 2002-May 2003
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- Figure 31: Adults’ product preference and usage frequency of sore throat products, by age, June 2002-May 2003
- Cough/Cold Product Preferences: Children
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- Figure 32: Children’s product usage of cold/cough products, June 2002-May 2003
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- Figure 33: Children’s product usage of cold/cough products, by age of children in houshold, June 2002-May 2003
- INTEREST IN DELIVERY SYSTEMS FOR SORE THROAT REMEDIES
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- Figure 34: Interest in delivery systems for sore throat remedies, November 2003
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- Figure 35: Interest in delivery systems for sore throat remedies, by age, November 2003
- COUGH MEDICINE PURCHASE PATTERNS
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- Figure 36: Attitudes towards purchases of cough medicines, November 2003
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- Figure 37: Attitudes towards purchases of cough medicines, by age, November 2003
- CONSIDERATIONS WHEN BUYING COUGH MEDICINE
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- Figure 38: Reasons for purchasing cough medicines, November 2003
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- Figure 39: Reasons for purchasing cough medicines, by gender, November 2003
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- Figure 40: Purchase patterns of cough medicines, by age, November 2003
- CONCLUSIONS
Future & Forecast
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- FUTURE TRENDS
- Self-medication and self-diagnosis continue
- Doctors continue to encourage OTC products and discourage antibiotics for minor ailments
- New products
- Children’s market will continue to be important
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- Figure 41: Projected growth in number of households with children, 1998-2008
- MARKET FORECAST
- Overview: Declining current and constant dollar growth over the next five years
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- Figure 42: Forecast of total U.S. retail sales of cough and throat remedies, at current and constant prices, 2003-2008
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- Graph 4: Sales of cough remedies in current prices, 1998-2008
- Cough/sore throat drops
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- Figure 43: Forecast of U.S. retail sales of cough/sore throat drops, at current and constant prices, 2003-2008
- Cough syrup
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- Figure 44: Forecast of U.S. retail sales of cough syrup, at current and constant prices, 2003-2008
- Sore throat remedies
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- Figure 45: Forecast of U.S. retail sales of sore throat remedy liquid, at current and constant prices, 2003-2008
- Forecast Factors
Appendix: Trade Associations
Appendix: New Product Briefs
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- Quigley: Cold-Eeze All Natural Cherry Cold Drop Lozenges
- Cadbury Adams USA: Halls Mentho-Lyptus Tropical Fruit Cough Suppresant
- Target: Target Cough Drops Cough Suppressant
- Melaleuca: CounterAct Cough Suppressant & Expectorant
- Pharmacia: Infants’ Pedia Care Decongestant & Cough Suppressant
- Johnson & Johnson: McNeil Consumer Products: Tylenol Sore Throat Liquid
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