What you need to know
Packaging innovation continues to drive product launch activity. Between May 2018-April 2019, a third of food launches carried new packaging claims. While consumers don’t necessarily recognize the impact packaging plays on product choice, the important factors they seek when shopping, such as freshness and convenience, are strongly impacted by packaging design. Despite the fact that consumers recognize the importance of environmental responsibility, few prioritize sustainability in their food choice. Shoppers are more likely to view sustainability as the responsibility of food/drink brands and packaging manufacturers, and see cost as a barrier keeping them from more environmental efforts.
Definition
For the purposes of this Report, Mintel will cover trends in food packaging, including all packaging types commonly used for shelf-stable, refrigerated, and frozen food items. In addition, food labeling and claims are discussed, particularly as they relate to themes applicable to the Report.
