Table of Contents
Executive Summary
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- The market
- Betting shops’ woes wipe out lottery growth
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- Figure 1: Forecast of consumer expenditure on retail gambling, 2013/14-2023/24
- Lotteries extend their lead
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- Figure 2: Consumer expenditure on retail gambling, by segment, 2017/18
- Venue numbers down again
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- Figure 3: Licensed gambling premises, by activity, 2014-18
- The consumer
- Market struggles to grow player base
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- Figure 4: Participation in gambling activities, April 2018 and March 2019
- Migration online takes multichannel route
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- Figure 5: Methods of gambling, March 2019
- Midweek flutter popular with punters
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- Figure 6: Gambling venue visiting, by day of week, March 2019
- Casinos and bingo clubs buck solo trend
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- Figure 7: Gambling companions, March 2019
- Gamblers drawn to friendly faces
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- Figure 8: Incentives to visiting gambling venues, March 2019
- What we think
Issues and Insights
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- Arcades’ facelift can help welcome more women
- The facts
- The implications
- Female gamblers more environmentally aware
- Is the pace of gambling set to slow?
- The facts
- The implications
- Renouncing our need for ‘now’
- Rewarding the long view
The Market – What You Need to Know
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- Betting shops blunt lotteries’ recovery
- Lotteries extend their lead
- Betting shop closures keep venue numbers falling
- Online competition keeps retail gambling on the back foot
Market Size and Forecast
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- Market value hit by betting shops’ woes
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- Figure 9: Forecast of consumer expenditure on retail gambling, 2013/14-2023/24
- Forecast
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- Figure 10: Forecast of consumer expenditure on retail gambling, 2013/14-2023/24
- Forecast methodology
Market Segmentation
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- Lotteries and gaming machines take 70p in the gambling pound
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- Figure 11: Consumer expenditure on retail gambling, by segment, 2017/18
- Society draws emerge as lotteries’ main engine of growth
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- Figure 12: Lottery game sales, by segment, 2013/14-2017/18
- Betting shops’ machine revenues start to slip
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- Figure 13: Consumer expenditure (GGY) on gaming machines, by venue, 2013/14-2017/18
- Betting downturn deepens
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- Figure 14: Consumer expenditure (GGY) on retail* betting, 2013/14-2017/18
- Casino gaming defies admissions decline
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- Figure 15: Consumer expenditure on casino gaming (GGY), 2013/14-2017/18
- Old and new threats put pressure on bingo games
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- Figure 16: Consumer expenditure (GGY*) on bingo**, 2013-17
Market Drivers
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- Venue numbers take another knock
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- Figure 17: Licensed gambling premises, by activity, 2014-18
- Online competition continues to grow
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- Figure 18: Change in GGY, by channel and gambling activity, 2016/17-2017/18
- Venues still in the problem gambling firing line
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- Figure 19: Gambling venues used* by clients of the GamCare problem gambling service, 2016/17 and 2017/18
Companies and Brands – What You Need to Know
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- Small lotteries gain as new name leads bingo segment
- Arcades’ optimism feeds investment push
- New take on bingo targets a younger crowd
- Lotteries and betting shops drive adspend growth
Market Share
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- Lotteries: Societies still growing share
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- Figure 20: UK lottery sales, by operator share, 2017/18
- Betting shops: Leader gains as rivals cut back
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- Figure 21: Leading UK betting shop operators, by number of premises, September 2018
- Casinos: Grosvenor finds going tougher
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- Figure 22: Leading UK casino operators, by number of venues, September 2018
- Bingo clubs: Buzz succeeds Gala as market leader
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- Figure 23: Leading UK bingo club operators, by number of venues, September 2018
- Arcades: Rise in revenue for market leaders
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- Figure 24: Leading UK AGC operators, by number of venues, May 2019
Launch Activity and Innovation
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- National Lottery picks some new numbers
- Bingo’s social status attracts an alternative crowd
- Casinos can switch from entertainment to experiences
- Arcades invest in new opportunity for growth
Advertising and Marketing Activity
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- Brand launches and major events drive up adspend
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- Figure 25: Retail gambling operators’ main monitored advertising spend, 2016-18
- Nielsen Ad Intel coverage
- Betting market ready to tone down TV advertising
The Consumer – What You Need to Know
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- Market struggles to build its player base
- Multichannel play a staging post in migration online
- A midweek flutter proves most popular
- Casinos and bingo clubs buck solo play trend
- Gamblers drawn to friendly faces
Gambling Activities
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- New lottery aims to draw in younger players
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- Figure 26: Participation in gambling activities, April 2018 and March 2019
- Very few non-players fancy a flutter
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- Figure 27: Interest in future participation in gambling activities, April 2018 and March 2019
Methods of Gambling
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- Mobile offers retail gamblers most direct route online
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- Figure 28: Methods of gambling, March 2019
- Arcades have potential to build female appeal
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- Figure 29: Gaming machine/online slots play, by channel and gender, March 2019
Venue Visiting Habits
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- Gamblers enjoy a midweek flutter
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- Figure 30: Gambling venue visiting, by day of week, March 2019
- Daytime play dominates
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- Figure 31: Gambling venue visiting, by time of day, March 2019
Gambling Companions
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- Bettors and machine players go it alone
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- Figure 32: Gambling companions, March 2019
- Social gamblers prefer a night out
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- Figure 33: Visiting gambling venues alone and with friends, by time of day visited, March 2019
Incentives to Venue Visiting
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- Friendliness factor draws the crowds
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- Figure 34: Incentives to visiting gambling venues, March 2019
- Special offers for social gamblers
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- Figure 35: Importance of special offers/promotions as an incentive to gambling venue visiting, March 2019
Appendix – Data Sources, Abbreviation and Supporting Information
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- Data sources
- Abbreviations
- Consumer research methodology
Appendix – Market Size and Forecast
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- Fan chart forecast
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- Figure 36: Forecast of consumer expenditure on retail gambling, 2019/20-2023/24
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