What you need to know

Big-name drink brands are increasingly entering the spaces that were previously thought of as the domain of smaller, niche brands. A higher proportion of new product launches carry organic or vegan claims than ever before, meeting the demand of today’s ethically aware consumer.

There is still a lot of room for brands to explore in order to differentiate themselves, particularly around functionality. With society becoming ever busier, ever more stressed and ever more sleep-deprived, brands in the drinks category can take a big step towards helping people overcome the everyday challenges they face.

Products covered in this Report

Since the beginning of 2016, Mintel has conducted brand research on over 100 brands operating in drinks markets. As well as consumers’ attitudes towards brands, we investigate how many people have used those brands, how positive their experience of the brand was and whether they would recommend that brand.

Research is run at a brand level, rather than based on a particular product. So rather than asking specifically about people’s perception of Tropicana’s orange juice or of Bacardi’s white rum, for example, we ask about their overall perception of the Tropicana and Bacardi brands.

Data in this Report is drawn from fieldwork conducted between January 2016 and March 2019. Many brands have been covered on multiple occasions and, unless otherwise stated, Mintel’s data refers to the most recent wave of research in which a given brand featured. Please refer to the Report Appendix for details of the Reports from which the brand data has been taken.

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