What you need to know

While consumers continue to migrate slowly to shopping online for groceries, most grocery shopping still happens in stores, making continued investment in the in-store shopping experience essential. In addition, traditional supermarkets face increasingly intense competition on several fronts, most notably value for the money and convenience.

Definition

This Report focuses on all retail channels that provide grocery products including traditional supermarkets, warehouse clubs, natural markets, drug stores, dollar stores, convenience stores, and internet retailers.

Groceries are defined as products such as food, beverages, household goods (eg cleaning products, toilet paper, garbage bags), and/or personal care products. The primary focus of the research is on food and beverages.

This Report builds on the analysis presented in Mintel’s Grocery Retailing – US, July 2017, November 2017 and 2016. While it discusses online grocery shopping, this will not be a central area of focus. Mintel’s Online Grocery Shopping – US, June 2019 is a companion Report that focuses specifically on this area.

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