What you need to know

Nearly two thirds of US consumers own single-family homes, and just more than half of home buyers are going through the buying process for the first time. Most consumers visited between 1-5 homes in person, but could be “visiting” hundreds more online. With the advent of online home searches, consumers are almost overwhelmed with the sheer number of homes they could choose. Brands and real estate firms hoping to maintain in-person relationships with their customers must add value beyond just the home search.

Definition

This Report analyzes behaviors and attitudes towards buying a home, including the number of homes visited, home buying preferences and lifestyle priorities.

For the purposes of this Report, “home” is used to mean any dwelling – apartment, condominium, house or mobile home.

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