Table of Contents
Overview
-
- What you need to know
- Covered in this report
-
- Figure 1: Definition of different monthly household income groups, by city tier
Executive Summary
-
- The market
-
- Figure 2: Best- and worst-case forecast of total new energy car sales volume, China, 2013-23
- Companies and brands
-
- Figure 3: New energy passenger car brand market share, 2016-18
- The consumer
- Overall rising awareness of all new energy car brands
-
- Figure 4: New energy car brand awareness – claim rate of ‘I recognise both the brand name and brand logo’, 2019 vs 2017
- More opportunities for BEV in tier 3 or lower cities
-
- Figure 5: New energy car preference, by city tier, March 2019
- Male consumers are pure electric fans while females are more conservative
-
- Figure 6: New energy car preference, by gender, March 2019
- Strong purchasing motivation thanks to cost advantages
-
- Figure 7: Purchasing motivations, March 2019
- Even for NEVs, overall trust in traditional car brands is higher than startup brands
-
- Figure 8: Attitudes towards new energy cars, March 2019
- Aftersales service and overall quality are both important to startup brands
-
- Figure 9: Attitudes towards new energy cars, March 2019
- What we think
Issues and Insights
-
- Environment and health concerns related to NEV awareness and understanding
- The facts
- The implications
-
- Figure 10: Lexus and Nike
- Great aftersales service can boost consumers’ perception of overall quality
- The facts
- The implications
- More opportunities for new energy cars in tier 3 cities
- The facts
- The implications
The Market – What You Need to Know
-
- NEV new car sales near one million unit sales
- Beneficial policies being reduced but technologies are catching up
- BEVs and SUVs driving the market forward
Market Size and Forecast
-
- NEV new car sales neared one million unit sales in 2018, 4% of the total
-
- Figure 11: Sales volume and growth rate of new energy passenger cars in China, 2012-18
- Figure 12: Share of sales volume of new energy passenger cars among new passenger car sales, 2012-18
- Expanding NEV share in cities without licence plate limitation policies
-
- Figure 13: NEV market share between cities with and without licence plate limitations
- Predicted sales might triple by 2023
-
- Figure 14: Best- and worst-case forecast of total new energy car sales volume, China, 2013-23
Market Factors
-
- Subsidy policies are being phasing out
-
- Figure 15: Latest new energy passenger car subsidy policy, 2018 vs 2019
- Figure 16: Energy density multipliers, 2018 vs 2019
- Charging infrastructure is catching up
-
- Figure 17: Number of public charging piles in China
- Improved mileage range and battery technology
Market Segmentation
-
- BEVs will remain the major player in the new energy car market
-
- Figure 18: Best- and worst-case forecast of battery electric passenger car sales volume, China, 2013-23
- SUVs are gaining momentum in the new energy car market
-
- Figure 19: Market share of different types of new energy car models, 2016-18
Key Players – What You Need to Know
-
- Intense market
- More options
Market Share
-
- BYD continues to dominate the market with a wide range of product lines
-
- Figure 20: New energy passenger car brand market share, 2016-18
- Figure 21: Price range of BYD’s product lines
- BAIC EC series wins lower tier purchases in the BEV market
-
- Figure 22: Top 10 bestselling BEV models, 2018
- Figure 23: Price range of BAIC’s product lines
- BMW achieves the biggest increase in NEV sales
-
- Figure 24: Top 10 bestselling PHEV models, 2018
Competitive Strategies
-
- Introducing more models/options to meet different consumer needs
-
- Figure 25: New energy brands’ product lines
- Foreign traditional brands appeal with own technology and services innovation
-
- Figure 26: Foreign traditional brands’ new energy models launch plans
Who’s Innovating?
-
- Fully charged in five minutes
-
- Figure 27: Mark Zero coupe concept
- Electric motorhome
- Cooperation between smart watch and car brand
-
- Figure 28: Car-connected smart watch
The Consumer – What You Need to Know
-
- Overall high brand awareness
- Generally positive attitudes towards NEVs
- Traditional brands are more welcomed by consumers
New Energy Car Brand Awareness
-
- Overall rising awareness for all new energy car brands
-
- Figure 29: New energy car brand awareness – claim rate of ‘I recognise both the brand name and brand logo’, 2019 vs 2017
- NEV owners have higher brand awareness than intended car buyers
-
- Figure 30: New energy car brand awareness – claim rate of ‘I recognise both the brand name and brand logo’, by car ownership, March 2019
New Energy Car Preference
-
- Positive attitudes towards NEVs
-
- Figure 31: New energy car preference, by city tier, March 2019
- Male consumers are pure electric fans while females are more conservative
-
- Figure 32: New energy car preference, by gender, March 2019
- More opportunities for BEVs in tier 3 or lower cities
- BEV’s supporters – replacement and additional car buyers
-
- Figure 33: New energy car preference, by type of car buyer, March 2019
Purchasing Motivations
-
- Strong purchasing motivation thanks to cost advantage
-
- Figure 34: Purchasing motivations, March 2019
-
- Figure 35: Purchasing motivations – environmentally-friendly, by selected demographic, March 2019
- Subsidies have great impact on car purchasing budget around RMB 100,001-200,000
-
- Figure 36: Purchasing motivations – selected item, by car purchasing budget, March 2019
- Consumers with high household income are more intrigued by autonomous driving
-
- Figure 37: Purchasing motivations – selected item, by monthly household income, March 2019
Attitudes towards New Energy Cars
-
- Even in NEVs, overall trust in traditional car brands is higher than startup brands
-
- Figure 38: Attitudes towards new energy cars, March 2019
- Aftersales service contributes to consumers’ trust in startup brands
-
- Figure 39: Attitudes towards new energy cars, March 2019
-
- Figure 40: Attitudes towards new energy cars, March 2019
- Most consumers are satisfied with new energy cars’ ability for in-city transport
-
- Figure 41: Attitudes towards new energy cars, by car ownership, March 2019
-
- Figure 42: Daily commuting method, March 2019 vs December 2017
- Confidence higher at the end of purchasing decision stage
-
- Figure 43: Attitudes towards new energy cars, by purchasing planning stage, March 2019
Meet the Mintropolitans
-
- MinTs have equal trust in traditional and startup brands
-
- Figure 44: Attitudes towards new energy cars – selected items, by consumers classification, March 2019
- MinTs have higher recognition of startup brands’ aftersales service
-
- Figure 45: Attitudes towards new energy cars – selected items, by consumers classification, March 2019
Appendix – Market Size and Forecast
-
-
- Figure 46: Total market volume of new energy cars, 2013-23
-
Appendix – Market Segmentation
-
-
- Figure 47: Total market volume of pure electric new energy cars, 2013-23
- Figure 48: Total market volume of plug-in electric new energy cars, 2012-22
-
Appendix – Methodology and Abbreviations
-
- Methodology
- Fan chart forecast
- Abbreviations
Back to top