What you need to know

Estimated at £459 million in 2018, the UK retail dishwashing products market fell by 7.3% over 2013-18 as the result of price competition within the category. Value sales of dishwashing products are projected to fall by 2.8% to £446 million by 2023 as price competition gradually slackens off.

Washing-up liquid is used by 94% of UK adults. Dishwasher ownership stands at 48%. Despite this, however, machine dishwashing products dominate category value sales.

Government and consumer concerns about water usage provide opportunities to grow dishwasher ownership through highlighting certain model’s efficiency. Encouraging more environmentally-friendly practices such as only running the dishwasher when it is full or using less water when washing up would also allow companies to build an image as ethical. There are also good opportunities for operators in both the hand and machine dishwashing segments to further explore extensions into other cleaning product categories such as multipurpose sprays.

Products covered in this Report

For the purposes of this Report, Mintel has used the following definitions:

Hand dishwashing detergents

  • Products formulated for dishwashing by hand, including regular and antibacterial variants.

Dishwasher detergents

  • Products exclusively formulated for use in automatic dishwashers, including tablets/combination products, powders and liquids.

  • Ancillaries or dishwasher additives including salt, rinse aids and dishwasher cleaners, fresheners and protection products.


  • Dishcloths, sponges, scouring products, washing-up tools and rubber gloves.

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