Table of Contents
Executive Summary
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- The market
- Category value growth slows
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- Figure 1: Best- and worst-case forecast of UK retail value sales of colour cosmetics, 2013-23
- Companies and brands
- Strong rise in NPD in 2018
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- Figure 2: New product development in the colour cosmetics category, by sub-category, January 2016-March 2019
- NPD drives value sales of brands
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- Figure 3: Manufacturer shares in the UK colour cosmetics market, 2018
- The consumer
- Purchase of primer is up
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- Figure 4: Purchase of base makeup, March 2019
- Purchase of eyeliner pencil declines
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- Figure 5: Purchase of face colour makeup, March 2019
- Nail colour purchase declines
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- Figure 6: Purchase of nail colour, March 2019
- Mass-market and budget brands are favoured when it comes to colour
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- Figure 7: Preferred colour cosmetics brands, March 2019
- More women are spending less
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- Figure 8: Changes in purchase of makeup in the last 12 months, March 2019
- Frequency of purchase may be down
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- Figure 9: Colour cosmetics buying behaviours, March 2019
- Cruelty-free trumps vegan
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- Figure 10: Desired product qualities in colour cosmetics, March 2019
- Good for me and good for the environment
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- Figure 11: TURF Analysis – Colour cosmetics, March 2019
- What we think
Issues and Insights
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- Brands need to offer more
- The facts
- The implications
- Driving experimentation using price and online presence
- The facts
- The implications
The Market – What You Need to Know
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- Growth in the category slows down
- Face and eyes fare well
- Online channel sees strong growth
- Rise in teens could boost the market
- Speedy routines are essential
- Skin health could impact colour cosmetics
Market Size and Forecast
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- Growth slows down
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- Figure 12: UK retail value sales of colour cosmetics, at current and constant prices, 2013-23
- Steady growth expected
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- Figure 13: Best- and worst-case forecast of UK retail value sales of colour cosmetics, 2013-23
- Forecast methodology
Market Segmentation
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- NPD drives face and eye segments
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- Figure 14: UK retail value sales of colour cosmetics, by sector, 2017 and 2018
- Lip segment stalls
- Mass and prestige sectors see similar growth
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- Figure 15: Mass-market and prestige sales of colour cosmetics, 2017 and 2018
Channels to Market
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- Online channel sees strong growth
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- Figure 16: UK retail value sales of colour cosmetics, by outlet type, 2017 and 2018
- Department stores could struggle
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- Figure 17: Pat McGrath Labs at Selfridges, April 2019
- High street retailers and grocers compete for beauty consumers
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- Figure 18: Boots’ new beauty proposition, March 2019
Market Drivers
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- Drive up the fun quotient for teens
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- Figure 19: Trends in the age structure of the UK female population, 2013-23
- Speedy application is important
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- Figure 20: Time spent on morning beauty and grooming routines, by women who apply makeup daily, February 2019
- Clean beauty shifts focus to the environment
- Empowering campaigns continue to resonate
- High street retailers court beauty shoppers
- Skin health could impact colour cosmetics
- Promote the traditional expert
Companies and Brands – What You Need to Know
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- Leading companies see slowdown in growth
- Convenience and long lasting feature in NPD
- Diversity as a theme in NPD
- Digital campaigns see a rise
- Brands target younger women
- Premium brands are considered high quality
Market Share
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- NPD benefits L’Oréal
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- Figure 21: Manufacturer shares in the UK colour cosmetics market, 2017 and 2018
- Estée Lauder sees strong value sales
Launch Activity and Innovation
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- Face products see NPD with long-lasting propositions
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- Figure 22: New product development in the colour cosmetics category, by sub-category, January 2016-March 2019
- Figure 23: Examples of primer launches, January-April 2019
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- Figure 24: Examples of setting powder launches in 2018
- Multi-use products see a rise
- Range extensions see a rise
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- Figure 25: Product development in the colour cosmetics category, by launch type, January 2016-March 2019
- 2018 sees refillable lip products
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- Figure 26: Refillable lipsticks/lipstick refills, January-April 2019
- Boosting the fun element
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- Figure 27: ASOS x Crayola Beauty, 2018
- Figure 28: Examples of colour-changing lipstick launches, 2018
- Convenience claims see a rise
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- Figure 29: Top claims in the colour cosmetics category in 2018, 2017 and 2018
- Figure 30: Magnetic lash launches, 2018
- Cosmetics with benefits
- Brands continue to diversify in 2018
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- Figure 31: New product development in the colour cosmetics category by top ultimate companies and other, 2018
- Low-priced brands innovate
- 2019 will see more luxury brands
Start-ups and Disruptors Case Study – Disco Dust
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- Company overview
- What is it?
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- Figure 32: Disco dust, April 2019
- Founded:
- Company mission statement:
- Founder’s story:
- Sources of funding and support
- Mintel analyst view
- Mintel Trends
- Why it could succeed
- Why it could fail
- The verdict
- The product
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- Figure 33: Sample of Disco Dust product listing, April 2019
- Figure 34: Sample of Disco Dust launches, April 2019
- Product stockists
- Media profile
- Social media metrics
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- Figure 35: Social media metrics for Disco Dust as of April 2019
Advertising and Marketing Activity
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- Digital advertising sees a boost
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- Figure 36: Total recorded above-the-line, online display and direct mail advertising expenditure on colour cosmetics, by media type, January 2016-March 2019
- Figure 37: Gucci beauty Instagram, September 2018
- L’Oréal continues tech investment
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- Figure 38: NYX Professional Facebook AR advert, August 2018
- Maybelline appeals to younger shoppers
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- Figure 39: Total recorded above-the-line, online display and direct mail advertising expenditure on colour cosmetics, by top manufacturers in 2018
- Rimmel launches anti-bullying campaign
- Diversity continues in advertising
- Avon looks to modernise
- Nielsen Ad Intel coverage
Brand Research
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- Brand map
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- Figure 40: Attitudes towards and usage of selected brands, April 2019
- Key brand metrics
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- Figure 41: Key metrics for selected brands, April 2019
- Brand attitudes: premium brands are associated with quality
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- Figure 42: Attitudes, by brand, April 2019
- Brand personality: mass-market brands score well for fun
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- Figure 43: Brand personality – Macro image, April 2019
- Budget brands are considered basic
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- Figure 44: Brand personality – Micro image, April 2019
- Brand analysis
- Boots No7 has a strong heritage
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- Figure 45: User profile of Boots No7, April 2019
- Lancôme risks being old-fashioned
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- Figure 46: User profile of Lancôme, April 2019
- L’Oréal Paris is innovative
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- Figure 47: User profile of L’Oréal Paris, April 2019
- Estée Lauder is indulgent
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- Figure 48: User profile of Estée Lauder, April 2019
- Bobbi Brown risks being overhyped
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- Figure 49: User profile of Bobbi Brown, April 2019
- Charlotte Tilbury appeals to young women
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- Figure 50: User profile of Charlotte Tilbury, April 2019
- Primark PS… appeals to women on all incomes
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- Figure 51: User profile of Primark PS…, April 2019
- Covergirl has low usage
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- Figure 52: User profile of Covergirl, April 2019
The Consumer – What You Need to Know
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- Purchase of makeup shows little change
- Premium brands are preferred for face market
- Spend shows evidence of decline
- Frequency of purchase may be down
- Cruelty-free claims are more important than vegan claims
- Good for me and good for the environment
Purchase of Face Makeup
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- Primer purchase is on the rise
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- Figure 53: Purchase of base makeup, 2017-19
- Highlighter is favoured
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- Figure 54: Purchase of face colour makeup, 2017-19
Purchase of Colour Makeup
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- Purchase of eyeliner pencil falls since 2017
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- Figure 55: Purchase of eye makeup, 2017-19
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- Figure 56: Purchase of eyeliner and eyeshadow amongst 16-24s, 2017 and 2019
- Lip gloss continues to gain popularity
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- Figure 57: Purchase of lip colour, 2017-19
- Decline in purchase of nail colour
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- Figure 58: Purchase of nail colour, 2018 and 2019
Preferred Makeup Brands
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- Premium brands are popular for face makeup
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- Figure 59: Preferred colour cosmetics brands, March 2019
- Experimenting with eyeshadow
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- Figure 60: Preferred brand types for eye makeup, by purchase of eyeshadow, March 2019
- Budget brands are democratising beauty
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- Figure 61: Preference of budget makeup brands, by socio-economic group, March 2019
Makeup Buying Behaviours
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- Women are reducing their spend
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- Figure 62: Changes in purchase of makeup in the last 12 months, March 2019
- Increased spend on colour
- Why try before buying?
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- Figure 63: Colour cosmetics buying behaviours, March 2019
- Frequency of purchase declines
- Young women are experimenting
Desired Product Qualities
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- Cruelty-free trumps vegan
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- Figure 64: Desired product qualities in colour cosmetics, March 2019
- Ingredients are important
- Customised base makeup is desired
- Combine cruelty-free with natural ingredients
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- Figure 65: TURF Analysis – Colour cosmetics, March 2019
- Good for me and good for the environment
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Forecast methodology
- Consumer research methodology
- TURF – Methodology
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- Figure 66: Table – TURF Analysis – Colour cosmetics, March 2019
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