What you need to know

Value growth for colour cosmetics slowed in 2018, increasing by 1.4% to reach £1.85 billion compared with growth of 3.2% in the previous year.

NPD in products claiming to prolong the wear of makeup, as well as an upwards trend in the purchase of primer, could be impacting frequency of purchase. Indeed 19% of women spent less on colour cosmetics in the last 12 months whilst 31% bought products less frequently.

Products covered in this Report

For the purposes of this Report, Mintel has used the following definitions:

  • Face makeup: foundation, concealer, face powder, BB/CC cream, tinted moisturiser, blusher, bronzer, primer, highlighter, colour correctors, contouring products.

  • Eye makeup: mascara, eyeliner, eyeshadow, eyebrow products, false eyelashes.

  • Lip makeup: lipstick, lip gloss, lip liner, tinted lip balm.

  • Nail makeup: nail polish, gel/UV nail polish, false nails.

Within this Report, we also discuss base colour and point colour makeup. Base makeup refers to products for the face that create an even cover for the skin; primarily foundation, concealer, BB/CC creams and face powder. By contrast, point colour refers to makeup products that are designed to draw attention to specific areas, such as eye, lip and nail makeup.

Nail care products (eg cuticle cream, buffers and French manicure) are excluded. Body glitter products and instant tanning products are also outside the scope of this Report.

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