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Digital Trends - Black Consumers - US - May 2019
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Digital Trends - Black Consumers - US - May 2019
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
The Black Population by the Numbers
Market Factors
Market Perspective

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Digital Trends - Black Consumers - US - May 2019
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Black Consumer Digital Segmentation
Household Device Ownership
Personal Device Ownership
Methods of Accessing the Internet
Hardware Used for Online Activities
Family Dynamics and Technology
Attitudes toward Digital Technology

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Digital Trends - Black Consumers - US - May 2019
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Trends – What You Need to Know
What’s Happening in the World of Digital?
What’s Next?

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Digital Trends - Black Consumers - US - May 2019
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Consumer
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What you need to know

Digital technology touches all Black consumers, whether it is a tool of convenience, a connector to their social circle, or most importantly an accessible entertainment center. Desired innovations for this consumer are rooted in a desire for better accessibility through the internet and wireless technology rather than by way of devices.

Definition

This Report tracks Black consumers’ household and personal ownership of technology devices, means of accessing the internet, family dynamics regarding technology, and overall attitudes that drive behavior in the category.

Devices covered in this Report include:

  • Televisions: HDTV (high definition), UHD TVs (ultra-high definition), and smart TVs

  • Streaming media OTT (over-the-top) devices

  • Gaming consoles

  • Mobile devices including smartphones and tablets and phablets

  • Voice activated “smart” devices

  • Desktop, laptop, and convertible “hybrid” computers

  • E-readers

  • Home security systems

  • Cameras, including camcorders, wearables, point-and-shoot digital, D-SLR (digital single-lens reflex)

  • DVRs (digital video recorders)

  • Cable/satellite receiver boxes

  • Over-the-ear headphones

  • Bluetooth speakers

  • Portable media players

This Report builds on the analysis presented in Mintel’s Digital Trends (Consumer) – US, April 2019; Digital Trends (Hardware) – US, September 2018; and Digital Trends – Black Consumers – US, May 2017. Readers may also be interested in Digital Trends – Hispanics, US, May 2017.

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