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Gen Z Beauty Consumer - US - May 2019
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Gen Z Beauty Consumer - US - May 2019
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Breakdown
The Influence of Influencers
Who is Generation Z?

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Gen Z Beauty Consumer - US - May 2019
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Beauty Routines
Resources for Learning about Beauty Products
Barriers to Purchasing
Purchase Influencers
Shopping Behaviors and Retailers Shopped
Interest in Beauty Trends

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Gen Z Beauty Consumer - US - May 2019
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Working?
What’s Next?

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Gen Z Beauty Consumer - US - May 2019
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Search

What you need to know

Generation Z consists of an array of young consumers at different stages in life. This diverse age range can be a challenge for brands as some Gen Zs are completely dependent on their parents, while others are branching out on their own for the first time. Regardless of age, these consumers are generally more engaged and socially conscious than older generations, making them a key demographic for brands looking to disrupt the industry.

Definition

For the purposes of this Report, Mintel has defined the market as follows:

  • Color cosmetics (including nail color and care)

  • Fragrances

  • Haircare

  • Facial skincare

  • Beauty devices (ie skincare appliances and hair appliances)

  • Body care and sun protection products

  • Soap, bath, and shower products

Excluded:

  • Shaving and hair removal products

  • Deodorant

  • Oral care

Research was conducted among consumers aged 12-24. For the purposes of this Report, Mintel has divided these consumers into two groups:

Older/Adult Gen Zs

  • Consumers aged 18-24

Younger Gen Zs

  • Younger teens and tweens aged 12-17

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