Table of Contents
Executive Summary
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- The market
- Consumer spending
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- Figure 1: Italy: Consumer spending on Footwear, 2014-18
- Sector size and forecast
- Channels of distribution
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- Figure 2: Italy: Estimated distribution of spending on footwear by channel, 2018
- Companies and brands
- Key metrics
- Market shares
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- Figure 3: Italy: Leading footwear specialists’ estimated shares of total specialist footwear retailers’ sales, 2018
- Online
- The consumer
- Where they shop
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- Figure 4: Italy: Where they shop for footwear, in-store or online, February 2019
- Attitudes to footwear shopping
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- Figure 5: Italy: Attitudes to shopping for footwear, February 2019
- What we think
Issues and Insights
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- The importance of online, especially to the young
- The facts
- The implications
- Tackling environmental concerns to appeal to older shoppers
- The facts
- The implications
The Market – What You Need to Know
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- Economy weakening
- Minimal growth in footwear spending
- Footwear specialists proving resilient
- Footwear specialists account for 70% of distribution
Consumer Spending
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- Economy weakening
- Weak growth in spending on footwear
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- Figure 6: Italy: Consumer spending on footwear (incl. VAT), 2014-18
- Inflation
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- Figure 7: Italy: Consumer price inflation *, annual % change, 2014-18
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- Figure 8: Italy: Consumer price inflation * on footwear, clothing and all items, annual % change, July 2017-Janaury 2019
Sector Size and Forecast
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- Specialists proving resilient
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- Figure 9: Italy: Specialist footwear retailers, sales (excl VAT), 2014-18
- Figure 10: Italy: Specialist footwear retailers, forecast sales (excl VAT), 2019-23
Channels of Distribution
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- Figure 11: Italy: where they shop for footwear, in-store or online, February 2019
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- Figure 12: Italy: Estimated distribution of spending on footwear by channel, 2018
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Companies and Brands – What You Need to Know
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- Specialists face competition
- Premium footwear popular but growth in the mass market
- A fragmented market, but consolidation in progress
- Online undeveloped but growing via the mobile channel
Leading Players
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- A fragmented market
- Premium-end more accessible
- Middle market thriving
- Bata still strong in Italy
- Spin-off sports stores
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- Figure 13: Italy: Leading specialist footwear retailers, sales, 2014-18
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- Figure 14: Italy: Leading specialist footwear retailers, approximate outlet numbers, 2016-18
- Figure 15: Italy: Leading specialist footwear retailers, estimated sales per outlet, 2018
Market Shares
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- Figure 16: Italy: Leading specialist footwear retailers’ shares of all specialist footwear retailers’ sales 2014-18
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Online
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- Technology ownership and online activity
- Shopping online
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- Figure 17: Italy: Online buyers of clothing/sports goods in last 12 months, 2013-18
- Online sales
- Leading online players
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- Figure 18: Italy: Leading retailers’ estimated online sales of footwear, 2018
The Consumer – What You Need to Know
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- Footwear shopping levels greatest among 25-44s
- Specialists and independents above any other channel
- Most buyers invest in quality footwear
- The young combine clothing and footwear shopping
- Different ethics motivate the young and old
Who Shops for Footwear
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- Figure 19: Italy: Footwear buyers in the last year, February 2019
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Where They Shop for Footwear
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- Figure 20: Italy: Where they shop for footwear, in-store or online, February 2019
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- Figure 21: Italy: Profile of those who had bought footwear in-store or online, by type of retailer used, February 2019
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Attitudes to Footwear Shopping
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- Quality is paramount
- The young combine clothing and footwear shopping
- Different ethics motivate the young and old
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- Figure 22: Italy: Attitudes to shopping for footwear, February 2019
- Attitudes by retailer used
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- Figure 23: Italy: Attitudes to shopping for footwear by retailer used, % agreeing, February 2019
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
Deichmann Schuh
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- What we think
- Filling in gaps in European network
- Continues with growth of smaller formats
- Franchise move could show way ahead in Balkans and Eastern Europe
- Pursues younger consumers
- Company background
- Company performance
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- Figure 24: Deichmann Schuh: group financial performance, 2013-18
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- Figure 25: Deichmann Schuh: outlet data, 2013-18
- Retail offering
Foot Locker Europe
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- What we think
- Shifts investment focus towards digital
- Revamping its store base
- Invests in tie-ups with brands
- Buys into the second-hand trainer market
- Company background
- Company performance
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- Figure 26: Foot Locker Europe: Group financial performance, 2014/15-2018/19
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- Figure 27: Foot Locker Europe: Outlet data, 2014/15-2018/19
- Retail offering
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