What you need to know

Brazil’s haircare products market has been growing steadily. Some issues, however, have encouraged the category to reinvent itself. Developing sustainable products that protect the environment and items specifically designed for older consumers, young people, and men are fundamental to modernize the market.

Definition

This Report covers haircare products for men and women, as well as unisex products. Market data is based on sales in all retail distribution channels, including direct sales to consumers, but it excludes the professional sector (products sold in beauty salons).

Market data covers the following products:

  • Shampoos: Regular rinse-out shampoo, 2-in-1 shampoo, 3-in-1 shampoo, shampoo for Afro/ethnic hair, shampoo for men, antidandruff shampoo, medicated shampoo, problem hair, kids shampoo

  • Conditioners: Leave-in, rinse-out, treatment masks

  • Hair color products

  • Hair styling products

The research carried out for this Report was conducted by Lightspeed/Mintel with 1,500 internet users aged 16+ in January 2019 (see Methodology). Detailed demographics are in the Databook.

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