- Contents
- *Overview
- What you need to know
- Covered in this Report
- Sub-group definitions (by monthly personal income)
What you need to know
The China’s fragrances market is estimated to grow steadily in 2018 and reach value sales of RMB5,815 million, driven by the stronger performance of premium fragrances. Although the market has been growing at a slower pace than other active beauty categories such as skincare and colour cosmetics, it is likely to continue to expand in the next five years, thanks to growing diversity in product offerings and retail models that keep consumers engaged, as well as the increasing popularity of niche fragrances among younger consumers.
Covered in this Report
Fragrance products include perfume extract, eau de parfum, eau de toilette and eau de cologne with a concentration of essence from 3%-40%. Personal and home care products offering fragrance as an additional benefit (such as scented soap/shower gel/body lotion, aftershave, scented candles, and diffusers) are not included in the definition, but may also be discussed throughout the Report where relevant.
Sub-group definitions (by monthly personal income)
Mintel divides consumers into three groups based on their monthly personal income.
| Tier one cities | Tier two and lower cities | |
| High personal income | RMB10,000 and above | RMB9,000 and above |
| Mid personal income | RMB6,000-9,999 | RMB5,000-8,999 |
| Low personal income | RMB2,000-5,999 | RMB2,000-4,999 |
