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Digital Trends (Consumer) - US - April 2019
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Digital Trends (Consumer) - US - April 2019
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Devices Used
Demographic Indicators
Market Perspective

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Digital Trends (Consumer) - US - April 2019
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Digital Activities
Reasons to Use Technology
Online Discussions
Digital Media Behaviors
The Role of Tech in Daily Life
Attitudes toward New Tech
Consumer Segmentation

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Digital Trends (Consumer) - US - April 2019
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Trends – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?

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Digital Trends (Consumer) - US - April 2019
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Consumer
Search

What you need to know

Consumers have accepted the vital role that technology plays in their daily lives. Media preferences dictate how new technology is used and where people spend most of their time online. New software will likely focus on speed and reliability rather than “wow” factor to sustain long-term engagement.

Definition

This Report details how consumers use technology in their daily lives. Topics covered include:

  • Devices used to connect to the internet

  • Digital activities

  • Primary technology functions

  • Topics of online discussion

  • Digital media

  • Attitudes toward technology

The Report is part of Mintel’s Digital Trends series. Analysis is built off of Digital Trends (Consumer) – US, March 2018 as well as the complementary Report Digital Trends (Hardware) – US, September 2018.

Mintel has similar Reports in the multicultural library including Digital Trends – Asian Consumers – US, May 2019, Digital Trends – Black Consumers – US, May 2019, and Digital Trends – Hispanics – US, May 2019.

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