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Vacation Planning - US - April 2019
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Vacation Planning - US - April 2019
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Factors
Market Breakdown
Market Perspective

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Vacation Planning - US - April 2019
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Vacation Planning Segments
The Planning Process
Booking Timeframes
Vacation Inspiration
Changing Vacation Plans

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Vacation Planning - US - April 2019
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Digital Advertising Tactics
What’s Happening?
What’s Struggling?
What’s Next?

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Vacation Planning - US - April 2019
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Consumer
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What you need to know

Seven in ten (72%) of US consumers went on an overnight vacation in the last year. Their love of travel meant an estimated $499.7 billion dollars in revenue for companies in the vacation travel industry, a number that is expected to grow steadily in the next five years. This report focuses on the people that plan vacations, from what they look for in a destination to concerns, to what makes them return to an old vacation spot.

Definition

  • Planners: adults aged 18+ who have planned a vacation in the last 12 months. Where appropriate, such as when asked about a trip they went on, this is interchangeable with the term “traveler.”

  • Travel supplier: Any company that provides a good or service that is used for travel. This includes airlines, hotels, rental cars, tour operators, resorts, online travel agencies (OTAs), etc.

This report uses the STR Global classification terms for hotel tiers, which are defined as follows:

  • Luxury

  • Upper Upscale

  • Upscale

  • Upper Midscale

  • Midscale

  • Economy

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