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Pasta and Noodles - US - April 2019
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Pasta and Noodles - US - April 2019
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors

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Pasta and Noodles - US - April 2019
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Consumption of Pasta and Noodles
Usage of Pasta and Noodles
Pasta and Noodle Drivers
Innovation Potential
Repertoire Analysis
Attitudes toward Pasta and Noodles
Pasta and Noodles by Consumer Segmentation

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Pasta and Noodles - US - April 2019
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Company and Brand Sales of Pasta and Noodles
What’s Working?
What’s Struggling?
What’s Next?

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Pasta and Noodles - US - April 2019
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Key Players
Appendix – Correspondence Analysis – Methodology
TURF Analysis – Methodology
Search

What you need to know

The pasta category remains sizable, but its roughly $5 billion in annual sales has been largely stagnant in recent years and is expected to decline significantly through 2023. Concerns about carbs and weight loss appear to be strongly impacting consumer behavior. At the same time, health-oriented advances such as vegetables and protein in pasta could stem some of those sales declines and give brands the opportunity to leverage a premium positioning and price.

Definition

For the purposes of this Report, Mintel has used the following definitions:

This Report builds on the analysis in Mintel’s Dry Pasta, Rice and Noodles, US, February 2014; Dry Pasta, Rice, Noodles and Ancient Grains – US, February 2013; as well as Pasta, Rice, and Noodles – US, March 2012; Side Dishes: The Market – US, June 2010; Side Dishes: The Consumer – US, June 2010; Side Dishes – US, June 2009; Pasta and Pasta-based Meals – US, April 2009, as well as the March 2007, December 2005, and June 2002 Reports of the same title. For the purposes of this Report, dry pasta and noodles are covered as per the following definitions:

  • dry pasta and noodles: includes spaghetti, macaroni, and other varieties/shapes of dry pasta; dried noodles, including egg noodles and various forms of Asian noodles

  • dry macaroni and cheese mixes

  • dry pasta meal and side dish mixes

  • refrigerated and frozen pasta

Other than for comparison’s sake, ramen soup kits (noodles packaged with flavorings), refrigerated and frozen meals, and macaroni and cheese are excluded, as are shelf-stable canned pasta and shelf-stable ready-to-serve pasta dishes.

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