What you need to know

With 69% of adults spending under 15 minutes maintaining their appearance in the morning and 63% spending under 15 minutes in the evening, speed and ease of use claims remain relevant in the beauty and grooming categories.

76% have not changed the time spent on their routines in the last 12 months, however with 46% of those who have spent longer doing so due to enjoying their routines, there are opportunities to enhance beauty routines and incorporate more holistic benefits.

Back to top