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Special Interest Holidays - UK - April 2019
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary
Issues and Insights

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Special Interest Holidays - UK - April 2019
Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – What You Need to Know
Market Background

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Special Interest Holidays - UK - April 2019
Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Experience of Special Interest Holidays
Future Interest in Special Interest Holidays
Booking Special Interest Holidays
Special Interest Holiday Companions
Special Interest Holidays Attitudes and Preferences
Special Interest Holidays Target Groups

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Special Interest Holidays - UK - April 2019
Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands – What You Need to Know
Special Interest Holiday Brands
Launch Activity and Innovation

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Special Interest Holidays - UK - April 2019
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information
Search

What you need to know

Some 62% of UK adults have taken a holiday specifically in order to pursue a hobby or interest, demonstrating the large reach of this market. However, specialist travel companies are only capturing a small slice of this. The growth potential for specialist brands is therefore significant. History & culture, hands-on creative breaks, foodie-themed holidays and immersive nature experiences offer the biggest opportunities.

Covered in this Report

This Report examines the current and potential market for holidays overseas and within the UK which are taken specifically to pursue a hobby or interest. This encompasses diverse areas such as history/culture, nature/wildlife, food & drink, arts & crafts, astronomy and language learning, Adventure travel and other types of specialist physical activity holidays are often considered to be a separate market, but this market overlaps with special interest and is also included.

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