Table of Contents
Executive Summary
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- The market
- Slower growth trends will continue
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- Figure 1: Best- and worst-case forecast for UK retail value sales of hand, body, and footcare, 2013-23
- Companies and brands
- All-rounders excel
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- Figure 2: UK retail value sales of mass-market bodycare, by brand, year ending January 2019
- Figure 3: UK retail value sales of mass-market handcare, by brand, year ending January 2019
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- Figure 4: UK retail value sales of mass-market footcare, by brand, year ending January 2019
- Following facial care
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- Figure 5: New product development in hand, body, and footcare, by launch type, January 2016-February 2019
- The consumer
- Explore all avenues
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- Figure 6: Format usage by body part, January 2019
- Making the most of benefits
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- Figure 7: Interest in additional product benefits, January 2019
- Brands can learn and teach
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- Figure 8: Most important bodycare product features, January 2019
- The message of ingredients
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- Figure 9: Interest in ingredients for body, hand, or footcare products, January 2019
- Needs are a sticking point
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- Figure 10: Reasons for not using hand or footcare products, by gender, January 2019
- Prove yourself
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- Figure 11: Reasons to start using hand or footcare products, by gender, January 2019
- What we think
Issues and Insights
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- Multipurpose boosts bodycare
- The facts
- The implications
- Tackling the fall of footcare
- The facts
- The implications
The Market – What You Need to Know
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- Push needed for further growth
- Bodycare leads the charge
- Chemist ranges are not optimal
- Learning to love our bodies
Market Size and Forecast
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- Growth is slowing
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- Figure 12: UK retail value sales of hand, body, and footcare, at current and constant prices, 2013-23
- Current trend expected to continue
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- Figure 13: Best- and worst-case forecast for UK retail value sales of hand, body, and footcare, 2013-23
- Forecast methodology
Market Segmentation
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- Bodycare drives growth
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- Figure 14: UK retail value sales of hand, body, and footcare, by segment, 2017-18
- The bodycare boom
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- Figure 15: UK retail sales value of bodycare, by segment, 2017-18
- Prestige picks up speed
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- Figure 16: UK retail value sales of hand, body, and footcare, mass vs prestige, 2017-18
- Figure 17: Mass and prestige multipurpose body balm launches, 2018
Channels to Market
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- Bodycare benefits all
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- Figure 18: UK retail value sales of hand, body, and footcare, by outlet type, 2017-18
- Experts on hand
Market Drivers
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- Body shaving on the rise
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- Figure 19: Hair removal from selected body areas amongst men aged 16-24, June 2016 and June 2018
- Body shaming backlash
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- Figure 20: Interest in diversity in advertising, October 2018
- Sun’s out, guns out
- Part of the service
- Branded purchasing could push premium
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- Figure 21: Purchase of branded and private label beauty products, October 2018
- Relaxation aids
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- Figure 22: Dr. Kerklaan Therapeutics Natural CBD Skin Cream, February 2019
Companies and Brands – What You Need to Know
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- All-rounders excel
- Following facial care
- A touchy subject
- Points of view
Market Share
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- Do-it-all bodycare wins
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- Figure 23: UK retail value sales of mass-market bodycare, by brand, years ending January, 2018 and 2019
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- Figure 24: NIVEA Crème timeline, 2018
- Footwear affects footcare
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- Figure 25: UK retail value sales of mass-market footcare, by brand, years ending January, 2018 and 2019
- Handcare needs a strong message
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- Figure 26: UK retail value sales of mass-market handcare, by brand, years ending January, 2018 and 2019
Launch Activity and Innovation
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- Multipurpose limits innovation
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- Figure 27: New product development in hand, body, and footcare, by launch type, January 2016-February 2019
- Figure 28: New product development in hand, body, and footcare, by segment, January 2016-February 2019
- Own-label brands shy away from competition
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- Figure 29: New product development in hand, body, and footcare, by own-label versus branded, January 2016-February 2019
- Figure 30: New product development in hand, body, and footcare, by top ultimate companies and others, 2018
- Focus on the positives
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- Figure 31: Avon Naked Proof advertising, January 2019
- Dermatology not key for bodycare
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- Figure 32: Fastest growing and fastest declining bodycare claims, 2017-18
- Figure 33: Balm and gel bodycare launches, 2019
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- Figure 34: Pixi Skintreats On-the-Glow Multi-Use Moisture Stick, January 2019
- Handcare needs additional benefits
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- Figure 35: Fastest growing and fastest declining handcare claims, 2017-18
- Figure 36: Vitamin/mineral fortified hand/nail care, 2018-19
- Footcare borrows from facial care
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- Figure 37: Fastest growing and fastest declining footcare claims, 2017-18
- Figure 38: Trendy skincare ingredients in footcare launches, 2018-19
Advertising and Marketing Activity
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- Savvy ad spending
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- Figure 39: Total recorded above-the line, online display, and direct mail advertising expenditure on hand, body, and footcare, January 2016-February 2019
- Figure 40: Total recorded above-the line, online display, and direct mail advertising expenditure on hand, body, and footcare, by media type, January 2016-February 2019
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- Figure 41: #ScarStrong campaign by Bio-Oil, 2018
- Way down deep
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- Figure 42: Total recorded above-the line, online display, and direct mail advertising expenditure on hand, body, and footcare, by top companies and others, 2018
- Figure 43: Hydrating gel advertising in 2018
- Nielsen Ad Intel coverage
Brand Research
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- Brand map
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- Figure 44: Attitudes towards and usage of selected brands, January 2019
- Key brand metrics
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- Figure 45: Key metrics for selected brands, January 2019
- Brand attitudes: Targeted brands seen as caring
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- Figure 46: Attitudes, by brand, January 2019
- Brand personality: Few brands bring the fun
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- Figure 47: Brand personality – Macro image, January 2019
- Natural and innovative beginning to merge
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- Figure 48: Brand personality – Micro image, January 2019
- Brand analysis
- NIVEA matches the multipurpose market
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- Figure 49: User profile of NIVEA, January 2019
- Vaseline can use the gel trend
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- Figure 50: User profile of Vaseline, January 2019
- Dove offers a point of view
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- Figure 51: User profile of Dove, January 2019
- Aveeno popular among existing users
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- Figure 52: User profile of Aveeno, January 2019
- Bio-Oil needs a new direction
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- Figure 53: User profile of Bio-Oil, January 2019
- Soap & Glory choose fun over function
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- Figure 54: User profile of Soap & Glory, January 2019
- This Works offers solutions
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- Figure 55: User profile of This Works, January 2019
The Consumer – What You Need to Know
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- Explore all avenues
- Making the most of benefits
- Brands can learn and teach
- The message of ingredients
- Needs are a sticking point
Use of Hand, Body, and Footcare
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- Handcare formats need to be lightweight
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- Figure 56: Format usage by body part, January 2019
- Body positive
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- Figure 57: Sol de Janeiro travel size Brazilian Bum Bum Cream, November 2018
- Figure 58: Products used on body parts (Net of all formats), by gender, January 2019
Benefits of Hand, Body, and Footcare
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- Finding our feet
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- Figure 59: Interest in additional product benefits, January 2019
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- Figure 60: Amethyst scrub launches, January 2019
- Shielding from bacteria
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- Figure 61: LA Bruket Tattoo No. 192 Daily Protection, June 2018
Features of Bodycare Products
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- Not so sensitive
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- Figure 62: Most important bodycare product features, January 2019
- Leveraging fragrance
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- Figure 63: NIVEA Soft Mix Me, August 2018
Interest in Ingredients
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- Natural ingredients garner most interest
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- Figure 64: Interest in ingredients for body, hand, or footcare products, January 2019
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- Figure 65: Hand and bodycare NPD using ingredients to promote benefits, 2018
- The inner good
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- Figure 66: Interest in ingredients, by body part, January 2019
Barriers to Using Hand and Footcare
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- A question of needs
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- Figure 67: Reasons for not using hand or footcare products, by gender, January 2019
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- Figure 68: Cast of Queer eye, october 2018
- Who has the time?
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- Figure 69: Ellis Brooklyn Myth Hydraparfum, January 2019
- The results are in
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- Figure 70: Reasons to start using hand or footcare products, by gender, January 2019
- Window to the sole
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- Figure 71: Reflexology infographic, February 2019
Appendix – Data Sources, Abbreviations, and Supporting Information
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- Abbreviations
- Consumer research methodology
- Forecast methodology
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