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Residential Flooring - US - April 2019
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Residential Flooring - US - April 2019
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Factors

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Residential Flooring - US - April 2019
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Flooring Purchases and Purchase Intent
Purchase Location
Reasons for Retailer Selection
Reasons for Purchase
Approach to Shopping
Attitudes toward Flooring – Durability vs Style
Attitudes toward Flooring – Price vs Quality
Attitudes toward Flooring – Maintenance

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Residential Flooring - US - April 2019
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Happening?
What’s Next?

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Residential Flooring - US - April 2019
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – The Consumer
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What you need to know

A healthy economy and strengthening housing and renovation market have helped the $26 billion residential flooring market notch steady gains since 2013. Despite the rise of renters, further improvements in the overall economy, coupled with a willingness to invest in the home, will allow consumers to update and upgrade their current flooring to drive growth. Retailers will play a key role in accelerating growth by improving the shopping experience by merging digital and physical elements.

Definition

For the purposes of this Report, Mintel covers the following flooring types:

  • Soft surface flooring including carpeting (wall-to-wall and carpet tiles) and area rugs

  • Hard surface flooring including vinyl tile/sheet, stone and marble, wood and laminate

The Report covers products that homeowners buy and/or install for themselves, as well as products installed by professional homebuilders, contractors, and management companies in advance of or following the sale of a residence. Market size is based on consumer expenditures for residential flooring only.

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